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The purpose of the final qualification is to study the theoretical aspects of the marketing activities of a hospitality company, as well as to develop measures to improve the marketing strategy of the Azimut hotel for the future. The subject of the research is the marketing strategy of the Azimut hotel in a strategic perspective and the directions of ...
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The paper evaluates the selected location, determines the target audience of the restaurant, analyzes the current level of competition and develops a concept based on the data obtained. The number of places is justified â 50, and a production program is drawn up.
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