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Инструменты цифрового маркетинга (Inbound маркетинг)

Учебное пособие «Инструменты цифрового маркетинга (Inbound маркетинг)» соответствует ФГОС ВО и СУОС ВО СПбПУ подготовки квалифицированных специалистов по направлению подготовки «Торговое дело».
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Инструменты сегментации дефектов Ð¿ÐµÑ‡Ð°Ñ‚Ð½Ñ‹Ñ Ð¿Ð»Ð°Ñ‚

The purpose of this work is to investigate the possibility of using a fundamental neural network model to solve the problem of segmentation in specific subject areas in conditions of limited resources. Also, in the process of work, an architectural solution based on fundamental models for the proposed subject area will be proposed and implemented ...
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Особенности Ñ†ÐµÐ½Ð½Ð¾ÑÑ‚Ð½Ñ‹Ñ Ð¾Ñ€Ð¸ÐµÐ½Ñ‚Ð°Ñ†Ð¸Ð¹ студентов вуза

2017
Целью настоящего исследования является изучение особенностей ценностных ориентаций у студентов первого и четвертого курсов гуманитарного института СПБПУ. Исследование включает в себя две гл
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Инструменты продвижения цветочной мастерской

This work is devoted to the study of promotion tools and determining their effectiveness, preparation and holding of a special event as a tool for promoting an organization using the example of a flower workshop. Tasks that were solved during the research: analysis of the main theoretical approaches to the promotion of the flower workshop; determining ...
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Коммуникационное продвижение ÑÑ‚ÑƒÐ´ÐµÐ½Ñ‡ÐµÑÐºÐ¸Ñ Ð¡ÐœÐ˜

This graduate qualification work presents types of communication promotion of student media. Modern approaches to planning and implementation of media campaigns in the student environment are investigated, current trends in the field of youth media and best practices of promotion of student media centres are studied.
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Социальный статус женщины в Викторианскую ÑÐ¿Ð¾Ñ Ñƒ

2018
Данная работа посвящена изучению социального статуса женщин в Викторианскую эпоху. Был произведен теоретический анализ в области литературоведения, культурологии, образования, социологии, ис
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Digital-инструменты продвижения рекламного агентства

This final qualifying paper examines the problem of digital promotion of an advertising agency. The paper examines current trends in the use of digital tools to promote commercial companies, as well as examines their application practices in the industry. The object of the study is the promotion of commercial companies in the context of digitalization.
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Распознавание частей тела с помощью Ð½ÐµÐ¹Ñ€Ð¾Ð½Ð½Ñ‹Ñ ÑÐµÑ‚ÐµÐ¹

2019
Данная работа относится к сфере применения и обучения нейронных сетей для решения задач, связанных с компьютерным зрением. В первой главе производится обзор общих понятий нейронных сетей и Ð¸Ñ ...
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Особенности ольфакторного поведения студентов

This work is devoted to the study of the characteristics of olfactory behavior of students of higher educational institutions in St. Petersburg. The work was carried out based on Peter the Great St. Petersburg Polytechnic University. During the research, an analysis of the characteristics of olfactory behavior and personal correlates of students was ...
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Отношение ко лжи Ñ‚ÑƒÑ€ÐºÐ¼ÐµÐ½ÑÐºÐ¸Ñ Ð¸ Ñ€Ð¾ÑÑÐ¸Ð¹ÑÐºÐ¸Ñ ÑÑ‚ÑƒÐ´ÐµÐ½Ñ‚Ð¾Ð²

Topic of the final qualifying work: “Attitude to lies of Turkmen and Russian students.” The work is devoted to studying the attitude towards lies of Turkmen and Russian students. A theoretical analysis of psychological and pedagogical literature on the topic of attitudes towards lies of Turkmen and Russian students was carried out. Diagnostic tools
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