Results 1 to 10 of about 21 (21)

Gestión de la innovación [PDF]

, 2020
Por medio de esta asignatura se procura la generación de capacidades para que el estudiante pueda llegar a desempeñarse como gestor de procesos de innovación en el ámbito empresarial como conocedor de las características del proceso innovador y capaz de ...
Corporación Universidad de la Costa
core   +1 more source

Setting the future of digital and social media marketing research: Perspectives and research propositions

International Journal of Information Management, 2021
, Jenna Jacobson, Jamie Carlson
exaly  

Linking the potentials of extended digital marketing impact and start-up growth: Developing a macro-dynamic framework of start-up growth drivers supported by digital marketing

Technological Forecasting and Social Change, 2023
Tahereh Nodehi, Aneesh Zutshi, A Grilo   +2 more
exaly  

Artificial Intelligence (AI): Revolutionizing Digital Marketing

Australasian Marketing Journal, 2021
Patrick Van Esch, J Stewart Black
exaly  

A broad overview of interactive digital marketing: A bibliometric network analysis

Journal of Business Research, 2021
Anjala Krishen, Yogesh Dwivedi, Satheesh Kumar   +2 more
exaly  

Marketing in a data-driven digital world: Implications for the role and scope of marketing

Journal of Business Research, 2021
Denish Shāh
exaly  

The digital marketing capabilities gap

Industrial Marketing Management, 2020
Robert Morgan, Dennis Herhausen, Mirella Kleijnen   +2 more
exaly  

Digital Marketing Utilization Index for Evaluating and Improving Company Digital Marketing Capability

Journal of Open Innovation: Technology, Market, and Complexity, 2022
Agus Masrianto, Hartoyo Hartoyo
exaly  

Digital marketing: A framework, review and research agenda

International Journal of Research in Marketing, 2017
P K Kannan
exaly  

A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry

Journal of Marketing, 2016
Cáit Lamberton, Andrew T Stephen
exaly