Results 1 to 10 of about 21 (21)

Gestión de la innovación [PDF]

, 2020
Por medio de esta asignatura se procura la generación de capacidades para que el estudiante pueda llegar a desempeñarse como gestor de procesos de innovación en el ámbito empresarial como conocedor de las características del proceso innovador y capaz de ...
Corporación Universidad de la Costa
core   +1 more source

Setting the future of digital and social media marketing research: Perspectives and research propositions

International Journal of Information Management, 2021
Yogesh K Dwivedi, Elvira Ismagilova, Jamie Carlson   +2 more
exaly  

Linking the potentials of extended digital marketing impact and start-up growth: Developing a macro-dynamic framework of start-up growth drivers supported by digital marketing

Technological Forecasting and Social Change, 2023
Aneesh Zutshi, Antonio Grilo, Tahereh Nodehi   +2 more
exaly  

Artificial Intelligence (AI): Revolutionizing Digital Marketing

Australasian Marketing Journal, 2021
Patrick Van Esch, J Stewart Black
exaly  

A broad overview of interactive digital marketing: A bibliometric network analysis

Journal of Business Research, 2021
Anjala S Krishen, Yogesh K Dwivedi, K Satheesh Kumar   +2 more
exaly  

Marketing in a data-driven digital world: Implications for the role and scope of marketing

Journal of Business Research, 2021
Denish Shāh
exaly  

The digital marketing capabilities gap

Industrial Marketing Management, 2020
Dennis Herhausen, Dario Miocevic, Robert E Morgan   +2 more
exaly  

“Old boys' club”: Barriers to digital marketing in small B2B firms

Industrial Marketing Management, 2022
Sally Dibb
exaly  

Digital Marketing Utilization Index for Evaluating and Improving Company Digital Marketing Capability

Journal of Open Innovation: Technology, Market, and Complexity, 2022
Agus Masrianto, Hartoyo Hartoyo
exaly  

Digital marketing: A framework, review and research agenda

International Journal of Research in Marketing, 2017
P K Kannan
exaly