Results 11 to 20 of about 21 (21)

The digital marketing skills gap: Developing a Digital Marketer Model for the communication industries

International Journal of Information Management, 2014
Audrey Laing, Jo Royle
exaly  

Digital marketing and social media: Why bother?

Business Horizons, 2014
JOSÉ Manuel Cristóvão Verissimo
exaly  

Digital marketing for B2B organizations: structured literature review and future research directions

Journal of Business and Industrial Marketing, 2020
Preeti Nayal, Neeraj Pandey
exaly  

Digital marketing strategies that Millennials find appealing, motivating, or just annoying

Journal of Strategic Marketing, 2011
Katherine Taken Smith
exaly  

Understanding digital content marketing

Journal of Marketing Management, 2008
Jennifer Rowley
exaly  

The State of Digital Marketing in Academia: An Examination of Marketing Curriculum’s Response to Digital Disruption

Journal of Marketing Education, 2019
Scott Cowley
exaly  

“Old boys' club”: Barriers to digital marketing in small B2B firms

Industrial Marketing Management, 2022
exaly  

Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications

Journal of Interactive Marketing, 2019
Linda D Hollebeek
exaly  

Digital marketing strategies, online reviews and hotel performance

International Journal of Hospitality Management, 2018
Patrick De Pelsmacker
exaly  

The Impact of Digital Marketing on the Performance of SMEs: An Analytical Study in Light of Modern Digital Transformations

Sustainability
Ahmad Alheet, Abdel-Aziz Ahmad Sharabati, Alhareth Abu Hussein   +2 more
exaly