Results 11 to 20 of about 30 (25)

Going digital? The impact of social media marketing on retail website traffic, orders and sales

Journal of Retailing and Consumer Services, 2021
Les Dolega, Francisco J Rowe
exaly  

A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry

Journal of Marketing, 2016
Andrew T Stephen
exaly  

The digital marketing capabilities gap

Industrial Marketing Management, 2020
Dennis Herhausen, Dario Miocevic, Robert E Morgan   +2 more
exaly  

Digital marketing: A framework, review and research agenda

International Journal of Research in Marketing, 2017
Hongshuang Li
exaly  

The digital marketing skills gap: Developing a Digital Marketer Model for the communication industries

International Journal of Information Management, 2014
Jo Royle, Audrey Laing
exaly  

The impact of digital transformation and digital marketing on the brand promotion, positioning and electronic business in Montenegro

Technology in Society, 2020
Marina Dabic, Tamara Backovic Vulic
exaly  

The Role of Marketing in Digital Business Platforms

Journal of Interactive Marketing, 2020
Arvind Rangaswamy, Jochen Wirtz
exaly  

Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications

Journal of Interactive Marketing, 2019
Linda D Hollebeek
exaly  

The evolutionary history of 2,658 cancers

Nature, 2020
Stefan Dentro, Santiago Gonzalez, Daniel Rosebrock   +2 more
exaly  

Are small travel agencies ready for digital marketing? Views of travel agency managers

Tourism Management, 2020
Swati Sharma, Monica Chaudhary
exaly