Results 11 to 20 of about 21 (21)

A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry

Journal of Marketing, 2016
Cáit Lamberton, Andrew T Stephen
exaly  

The digital marketing skills gap: Developing a Digital Marketer Model for the communication industries

International Journal of Information Management, 2014
Jo Royle, Audrey Laing
exaly  

Digital marketing for B2B organizations: structured literature review and future research directions

Journal of Business and Industrial Marketing, 2020
Neeraj Pandey, Preeti Nayal
exaly  

Digital marketing and social media: Why bother?

Business Horizons, 2014
TERESA Borges-Tiago, JOSÉ Manuel Cristóvão Verissimo   +1 more
exaly  

Digital marketing strategies that Millennials find appealing, motivating, or just annoying

Journal of Strategic Marketing, 2011
Katherine Taken Smith
exaly  

The State of Digital Marketing in Academia: An Examination of Marketing Curriculum’s Response to Digital Disruption

Journal of Marketing Education, 2019
Ryan Langan, Scott Cowley
exaly  

Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications

Journal of Interactive Marketing, 2019
Linda D Hollebeek
exaly  

Digital marketing strategies, online reviews and hotel performance

International Journal of Hospitality Management, 2018
Patrick De Pelsmacker
exaly  

Understanding digital content marketing

Journal of Marketing Management, 2008
exaly  

Time for a Marketing Curriculum Overhaul: Developing a Digital-First Approach

Journal of Marketing Education, 2019
exaly