Results 31 to 40 of about 36,284,815 (44)

Digital marketing strategies for a food-related company

open access: yes, 2022
reservedLa tesi si divide in tre parti: la prima parte si sofferma sul parlare in modo generale sul mondo del digitale e le differenze tra marketing tradizionale e digitale, la seconda parte, invece, si sofferma sui canali e sulle strategie di ...
ZANONI, CHRISTIAN
core  

Evolution of digital marketing [PDF]

open access: yes
The people who receive the information and buy products/services migrate, nowadays, from traditional to on-line media, a greater number of them is accessing the desired news from specialized sites and from mobile devices, anywhere and anytime.
Vechiu, Camelia   +2 more
core  

Marketing 4.0 : Moving from Traditional to Digital

open access: yes, 2017
Subjek utama buku ini adalah pemasaran harus beradaptasi dengan perubahan jalur konsumen di dunia digital ekonomi. Dengan memahami peran konsumen di dunia digital, akan memudahkan kita untuk menerapkan pola marketing yang sesuai dengan minat konsumen ...
Kotler, Philip
core  

Digital Content Marketing as a Catalyst for e-WOM

open access: yes, 2019
Applying the theory of Use and Gratification this paper investigates how the social impact of digital content marketing on food tourism leads to e-WOM. This paper explores digital content marketing can generate social impact, and then lead to e-WOM.
Thaichon, Park, Bu, Yi, Parkinson, Joy
core  

DISCLOSING THE PROMISING POWER OF SOCIAL MEDIA – AN IMPORTANT DIGITAL MARKETING TOOL [PDF]

open access: yes
The newest channels for communicating and selling to consumers are electronic. The Internet provides consumers and marketers with more opportunities than ever in achieving a greater interaction and individualization of services.
Simona Vinerean   +3 more
core  

Effectiveness of Digital Marketing on Business Performance

open access: yes, 2021
This paper explains the effectiveness of digital marketing on business overall performance. It also unveil the important social media networks that help to increase the overall operational efficiency and and effectiveness of Business.International ...
Ramzan, Muhammad Umer
core  

Aprendizajes Adquiridos Dirección Estratégica de Marketing Digital

open access: yes, 2018
En este recurso encontrará una síntesis de los aprendizajes adquiridos a lo largo del módulo dirección estratégica de marketing ...
Palacio, Daniel
core  

Estrategias de marketing digital para el posicionamiento de FENRIR CROSSFIT

open access: yes
En la actualidad, el marketing se adapta al ritmo vertiginoso de la era digital, convirtiéndose en un motor fundamental para las pequeñas y medianas empresas.
Cepeda Cevallos, Pablo Ricardo
core  

Marketing em instituições de ensino superior privadas : levantamento sobre ações implementadas e comunicação do composto de marketing [PDF]

open access: yes, 2016
Orientador : Tomás Sparano MartinsTrabalho de Conclusão de Curso (especialização) - Universidade Federal do Paraná, Setor de Ciências Sociais Aplicadas, Curso de Especialização MBA em MarketingInclui referênciasResumo : Este trabalho buscou compreender ...
Silva, Thereza Cristina de Oliveira e
core  

The organizational impact in Kibs companies of certain digital marketing factors: digital capabilities and internet technologies

open access: yes
The concept of digital marketing is currently fragmented due to the emergence of many sub-areas of research. This is motivated by the evolution of markets that believe in the widespread adoption of digital technologies and online social networks.
Velicia Martín, Félix Antonio   +2 more
core   +1 more source

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