Results 231 to 240 of about 105,654 (301)

Measuring Consumer Aversion Toward AI in Marketing Communication and Assessing Its Relationship to Brand Perceptions and Purchase Intention

Journal of Consumer Behaviour, EarlyView.
ABSTRACT Some consumers exhibit aversion toward artificial intelligence (AI), particularly when it is embedded in persuasive marketing communication (MarCom). Here, we developed and validated a measure of consumer aversion to AI in MarCom and examined its downstream consequences for brand perceptions and purchase intention.
Louvins Pierre, Viviana Carolina Zambrano Rodriguez, Jiayi (Joy) Wang   +2 more
wiley   +1 more source

Inclusive or Inauthentic? Consumer Scepticism Towards LGBTQ‐Themed Cause‐Related Marketing

Journal of Consumer Behaviour, EarlyView.
ABSTRACT Cause‐related marketing (CRM) is widely used to signal corporate social responsibility and engage ethically motivated consumers, yet its effectiveness remains contested in identity‐sensitive domains such as LGBTQ inclusion. Drawing on Social Identity Theory and Attribution Theory, this research examines how LGBTQ cause identification ...
Wilson N. Ndasi
wiley   +1 more source

Age and moral disgust: An experimental priming effects vignette study. [PDF]

PLoS One
Corradi G, Aguilar P, Aguiar F, Olivera-La Rosa A.   +3 more
europepmc   +1 more source

Second language learners' processing of inflected words: Behavioral and ERP evidence for storage and decomposition [PDF]

, 2003
Clahsen, Harald, Hahne, A, Mueller, J
core  

Supporting the Shift: Professional Development for Alternative Grading Practices

New Directions for Community Colleges, EarlyView.
ABSTRACT Alternative grading (e.g., contract grading, ungrading, specifications grading) practices have emerged as a promising approach to enhance student success, improve students’ sense of belonging, and make higher education more accessible. This study explores the challenges faced by community college faculty when implementing alternative grading ...
Breana Bayraktar, J. Indigo Eriksen
wiley   +1 more source

Determinants of sustained physician engagement in obstetric QI: a TICD-guided qualitative study. [PDF]

Implement Sci Commun
Sulley S, Kobernik E, Sokol RJ.
europepmc   +1 more source

Effect of Fruit Acid–Milk Protein–Polysaccharide Interactions on the Physicochemical Properties and Sensory Quality of Low‐Fat Frozen Yoghurt

ChemFoodChem, EarlyView.
ABSTRACT Background Flavor plays a crucial role in determining consumer acceptance of frozen delicacies such as ice cream and frozen yoghurt. The type and level of flavoring matter used impart distinct sensory characteristics, and it is essential to identify the minimal amount that provides desirable flavor intensity without affecting the texture and ...
Shaikh Adil, Atanu H. Jana, Bhavbhuti Mehta, Ankit Bihola, Vijay Kele, Ajay Singh   +5 more
wiley   +1 more source

Exploring the formation of public acceptability of biodiversity offsetting in Finland. [PDF]

Conserv Biol
Seppälä T, Raatikainen K, Varumo L, Oinonen I, Lehtiniemi H, Paloniemi R, Huttunen S.   +6 more
europepmc   +1 more source

Accountability, Standards and the Process of Schooling [PDF]

, 1978
Macdonald, Barry
core  

Vietnamese EFL Learners’ Acceptability Judgments Towards Dangling Modifiers

Studies in Linguistics
Van Thien Ngoc Nguyen, Thi Quyen Nguyen
openaire   +1 more source