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An Examination of Advertising Execution Related Cognitions as Mediators of Commercial Message Acceptance

Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 2015
Past studies of cognitive responses to advertising messages have focused primarily on thoughts related to the product and/or the message. This study examines the occurrence of thoughts evaluating the execution of the commercial message and their relationship to message acceptance.
George E Belch
exaly   +2 more sources

The benefits and challenges of executable acceptance testing

Proceedings of the 2008 international workshop on Scrutinizing agile practices or shoot-out at the agile corral, 2008
In this paper, we argue that executable acceptance test driven development (EATDD) allows tighter integration between the software requirements and the implementation. We argue that EATDD improves communication between all project stakeholders. We give an overview of why previous approaches to requirements specifications are less than impressive and ...
Shelly S. Park, Frank Maurer
openaire   +1 more source

Student experiences with executable acceptance testing

Agile Development Conference (ADC'05), 2006
This report describes experiences of introducing executable acceptance testing in senior software engineering courses. Students in an agile environment completed a five iteration project with significant portion of requirements specified as executable acceptance tests.
Kris Read, Grigori Melnik, Frank Maurer
openaire   +1 more source

The Acceptability of Executing the Innocent

The Howard Journal of Criminal Justice, 1994
Abstract: This article examines public attitudes towards capital punishment, with particular focus on the risks of executing innocent people, and the issue of whether such risks are justifiable. The article begins with an overview of the history of capital punishment in the United Kindgom and the recent miscarriages of justice.
openaire   +1 more source

Radical Acceptance And Executive Decision Making In The Age Of Covid-19

2022
The COVID-19 pandemic provides an illustration of how chaotic changes to large systems are caused by small, seemingly insignificant environmental events such as the initial case(s) of COVID-19 in China. From this small starting point for the pandemic, there have been (and continue to be) millions of lives lost and trillions of dollars spent trying to ...
Susan Cannon, Ruth Middleton-House
openaire   +1 more source

Specifying Executable or Nonexecutable Acceptance Test Cases for Event Processing Applications

2016 42th Euromicro Conference on Software Engineering and Advanced Applications (SEAA), 2016
This paper presents the results of an empirical experiment conducted in an academic environment with the aim of comparing the specification of acceptance test cases with executable and nonexecutable test description formats in the domain of event processing application development.
Johannes Weiß, Alexander Schill
openaire   +1 more source

An Automated Approach for Acceptance Web Test Case Modeling and Executing

2010
This paper proposes an approach for modeling and executing acceptance web test cases and describes a suite of tools to support it. The main objective is to assist the use of Acceptance Test-Driven Development (ATDD) in web applications by providing mechanisms to support customer-developer communication and by helping test case creation.
Felipe M. Besson   +2 more
openaire   +1 more source

Towards Executable Acceptable Use Policies (execAUPs) for email clouds

2009 5th IEEE International Conference on E-Science Workshops, 2009
In this paper, we discuss the potential use of Cloud Computing for hosting and analysis of email. In particular, we are working towards the development of Executable Acceptable Use Policies (execAUPs) that assist organizations in preventing certain kinds of detrimental employee activities.
Lee Gillam, Neil Cooke, Jonathan Skinner
openaire   +1 more source

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