Results 241 to 250 of about 242,845 (297)

Marketing process adaptation

International Marketing Review, 2014
Purpose– The purpose of this paper is to explore the marketing “processes” of governing multiple export relationships under the theoretical framework of governance value analysis (GVA). Specifically, this work examines the internal exchange attributes of transaction-specific investments and psychic distance on the adaptation/standardization of ...
David A. Griffith   +3 more
openaire   +1 more source

Adapting to the Market

2022
This chapter provides an overview of the Japan Agricultural Cooperatives (JA), which is a massive network of agricultural enterprises ostensibly owned and operated by and for their farmer-members. As rural populations shrink and age, as agricultural markets liberalize and the demand for rice decreases, as domestic food supply chains grow more ...
Patricia L. Maclachlan, Kay Shimizu
openaire   +1 more source

Adaptive Marketing

Journal of Consumer Marketing, 1990
Discusses several aspects of adaptive marketing as practised by one particular food company – Kraft General Foods. Considers the application of similar marketing ideas across the global marketplace, the revitalization of established businesses, and the application of new business systems to fulfil changing consumer needs.
openaire   +1 more source

Appropriate evidence for adaptive marketing authorization

Nature Reviews Drug Discovery, 2013
Adaptive marketing authorization approaches may, in some instances, replace traditional binary regulatory decisions on drug approval with progressive reduction of uncertainty about the benefit–risk profile of a drug through iterative evidence gathering and evaluation. How should the nature of such evidence be determined?
de Jong, J.P.   +4 more
openaire   +3 more sources

Adaptive market hypothesis: evidence from the REIT market

Applied Financial Economics, 2013
We tests two important implications for Real Estate Investment Trust (REIT) market efficiency from the adaptive markets hypothesis (Lo, 2004): first, market efficiency is not an all-or-none condition but is a characteristic that varies continuously over time; second, market efficiency is dependent upon market conditions. By using the automatic variance
Jian Zhou, Jin Man Lee
openaire   +1 more source

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