Contextual classification of network traffic through rough set theory and convolutional neural networks. [PDF]
Sci RepPriyanka D, Sundara Krishna YK.
europepmc +1 more source
The Physical, Emotional, and Autonomous Anthropomorphism of Service Chatbots
Psychology &Marketing, EarlyView.ABSTRACT Prior research on chatbot anthropomorphism has often treated it as a unidimensional construct, producing inconsistent findings regarding how human‐like design cues shape user responses. This study conceptualizes anthropomorphism as a multidimensional higher‐order perception comprising three distinct forms of anthropomorphic attribution ...
Yangjuan Hu, Fulya Acikgoz, Shubin Yu
wiley +1 more source
Viewport prediction with cross modal multiscale transformer for 360° video streaming. [PDF]
Sci RepTian Y, Zhong Y, Han Y, Chen F.
europepmc +1 more source
In Favor of Digital Detox: Developing the Attitude Toward Digital Detox Scale
Psychology &Marketing, EarlyView.ABSTRACT The extensive usage of digital devices can lead to technological overload, potentially damaging interpersonal relations, individual performance, and personal well‐being. Digital detox describes consumers' counter‐reaction by intentionally reducing the use of digital devices for a specific period of time.
Svenja Winkler +3 more
wiley +1 more source
A multimodal dataset for emotional transition analysis in virtual reality. [PDF]
Sci DataIshmakhametov N +5 more
europepmc +1 more source
Psychology &Marketing, EarlyView.ABSTRACT Digital marketplaces sell connection, yet loneliness persists among their users. Marketing scholarship has largely examined loneliness as a consumer‐level deficit, studying how individuals compensate through consumption. How digital environments themselves structure the conditions under which loneliness is experienced has received less ...
Tianhao Yang +2 more
wiley +1 more source
Human-Machine Collaborative Learning for Streaming Data-Driven Scenarios. [PDF]
Sensors (Basel)Yang F, Zhang X, Yu Z.
europepmc +1 more source
Guidelines for Meta‐Analytic Structural Equation Modeling: Steps, Resources, and Illustrations
Psychology &Marketing, EarlyView.ABSTRACT The goal of science is to build incremental, structured, and reliable knowledge over time. Yet, many strands of marketing and related disciplines exhibit symptoms of cumulative stagnation, including lack of replicability and weak theoretical integration. Existing remedies such as replication studies, multistudy investigations, and open science
Hassam Waheed, Weng Marc Lim
wiley +1 more source
The impact of AI anchor anthropomorphism on users' willingness to co-create value in tourism live-streaming contexts: the mediating role of social presence and the moderating role of perceived control. [PDF]
Front PsycholYe Q, Li Y, Luo Y, Pang Z.
europepmc +1 more source
When Bad Feels Better: How Negative Online Brand Engagement Transforms Into Consumer Happiness
Psychology &Marketing, EarlyView.ABSTRACT Brands are increasingly prioritizing consumer happiness alongside profit, yet research offers limited guidance on fostering this in negative consumer‐brand contexts. Drawing on the broaden‐and‐build theory, this work models consumer pathways from anti‐consumption and disidentification to negative cognition and affection, to constructive and ...
Xinyu Dong +2 more
wiley +1 more source