Results 11 to 20 of about 638,497 (326)
Semiotic: Analysis of Verbal and Nonverbal Signs of Canggu Weekly Advertisement
Humanis, 2023 An advertisement is a form of communication used to persuade an audience (viewers, readers, or listeners) to take some action concerning the product, the ideas, or the service. This study focuses on a single advertisement; The Canggu weekly advertisement
Ni Wayan Suryani, Ni Wayan Suastini
doaj +1 more source
Advertorial prasowy jako gatunek o polimorficznej naturze [PDF]
Linguistische Treffen in Wrocław, 2021 The article attempts to define the print advertorial in the perspective of the Polish theory of the genre and the French school of discourse analysis: to describe the genre signals that distinguish it from editorial content on the one hand and ...
Sandra Camm
doaj +1 more source
Prevalence of Billboards and its influence on urban quality of life- Based on Billboards installed on 90th North St, New Cairo [PDF]
JES: Journal of Engineering Sciences, 2023 A billboard can be defined as a large outdoor advertising structure, usually found in high-traffic areas, offering advertising to drivers and pedestrians as well and contributes to provide any information on the availability of products or services as ...
Yasmin Talaat, Reham osman
doaj +1 more source
Frontiers in Psychology, 2021 Consumers care about healthy food. Thus, several firms use organic appeals advertising to change consumer attitudes and persuade them to purchase organic food.
Jianming Wang +4 more
doaj +1 more source
Spatial Advertisement Competition: Based on Game Theory
Journal of Applied Mathematics, 2014 Since advertisement is an important strategy of firms to improve market share, this paper highlights duopoly advertisement under the Hotelling model. A model of advertisement under spatial duopoly is established, and corresponding effects of brand values
Zheng-xun Tan
doaj +1 more source
The effects of mood state on the information processing of advertisement
Journal of Human Environmental Studies, 2010 We examined the effects of mood on the information processing and on the multiple functions of advertisement. The first experiment hypothesized that positive mood promoted an automatic processing of information and negative mood promoted a controlled ...
Shoji Ohtomo +2 more
doaj +1 more source
Promotional Techniques in Advertisement of Unhealthy Food Product in Children Magazines [PDF]
مدیریت بازرگانی, 2021 Objective: Obesity and overweight among children is one of the most important public health issues. The promotion of food and beverage in the media can influence children’s food preferences, consumption, and consequently their health status.
Fariba Esmaeil pour +1 more
doaj +1 more source
Multimodal Content Analysis for Effective Advertisements on YouTube
, 2017 The rapid advances in e-commerce and Web 2.0 technologies have greatly increased the impact of commercial advertisements on the general public. As a key enabling technology, a multitude of recommender systems exists which analyzes user features and ...
Gupta, Harsh +7 more
core +1 more source
Проект Байкал, 2006 Advertisement, with its roots in remote ages, has acquired the full vim and vigour in industrial era, when consumer production is determined by machinery characteristics of production rather than by demand, so it has become necessary to rouse the demand ...
Vladimir Bukh
doaj +1 more source