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Journal of Architecture, Art & Humanistic Science, 2019 The art of typography is one of the most important types of art that allows the graphic designer to design a strong visual language in the design because it has an effective role in connecting the mind and rooting the symbols of visual identity through ...
Shimaa Sadek
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Recognition of Advertisement Emotions With Application to Computational Advertising [PDF]
IEEE Transactions on Affective Computing, 2022 Advertisements (ads) often contain strong affective content to capture viewer attention and convey an effective message to the audience. However, most computational affect recognition (AR) approaches examine ads via the text modality, and only limited work has been devoted to decoding ad emotions from audiovisual or user cues. This work (1) compiles an
Abhinav Shukla +5 more
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Semiotic: Analysis of Verbal and Nonverbal Signs of Canggu Weekly Advertisement
Humanis, 2023 An advertisement is a form of communication used to persuade an audience (viewers, readers, or listeners) to take some action concerning the product, the ideas, or the service. This study focuses on a single advertisement; The Canggu weekly advertisement
Ni Wayan Suryani, Ni Wayan Suastini
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Spatial Advertisement Competition: Based on Game Theory
Journal of Applied Mathematics, 2014 Since advertisement is an important strategy of firms to improve market share, this paper highlights duopoly advertisement under the Hotelling model. A model of advertisement under spatial duopoly is established, and corresponding effects of brand values
Zheng-xun Tan
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Frontiers in Psychology, 2021 Consumers care about healthy food. Thus, several firms use organic appeals advertising to change consumer attitudes and persuade them to purchase organic food.
Jianming Wang +4 more
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The effects of mood state on the information processing of advertisement
Journal of Human Environmental Studies, 2010 We examined the effects of mood on the information processing and on the multiple functions of advertisement. The first experiment hypothesized that positive mood promoted an automatic processing of information and negative mood promoted a controlled ...
Shoji Ohtomo +2 more
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Проект Байкал, 2006 Advertisement, with its roots in remote ages, has acquired the full vim and vigour in industrial era, when consumer production is determined by machinery characteristics of production rather than by demand, so it has become necessary to rouse the demand ...
Vladimir Bukh
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Kajian Hipersemiotika pada Iklan Majalah Non-no Edisi September 2007
Japanese Research on Linguistics, Literature, and Culture, 2021 Competition in today's advertising world demands creativity from producers and product marketing teams. One form of creativity is sometimes beyond the limits of consumer reasoning to understand.
Irma Winingsih, Diah Soelistyowati
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Commercial Advertisements and Their Role in Consumer Behavior
الاكاديميThe problem of the research tagged (commercial advertisements and their role on consumer behavior) was how to effectively influence consumer behavior.
Abdul Khaleq Samin Fattah
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SUATU KAJIAN TEORITIS TENTANG PENERJEMAHAN DAN IKLAN
Lingua Didaktika: Jurnal Bahasa dan Pembelajaran Bahasa, 2009 Translating of a text needs enough skill and knowledge about the topic that will be translated. The meaning including in various language sources, lexical meaning, grammatical meaning, contextual or situational meaning, textual meaning, sociocultural ...
Don Narius
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