Results 71 to 80 of about 183,912 (309)

Constructing ideal body appearance for women: a multimodal analysis of a TV advertisement [PDF]

, 2008
Tese (doutorado) - Universidade Federal de Santa Catarina, Centro de Comunicação e Expressão. Programa de Pós-Graduação em Letras/Inglês e Literatura CorrespondenteThe multi-semiotic representations enacted by advertising disclose the world views in and ...
Böhlke, Rossana de Felippe
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COMPARATIVE ANALYSIS OF CELEBRITY AND NON-CELEBRITY ADVERTISEMENT [PDF]

Paradigms, 2013
This study is undertaken to make a comparative analysis of celebrity advertisement and non-celebrity advertisement with respect to attitude toward advertisement, attitude toward brand, purchase intentions, and advertising attributes.
Ammar Asad, Muhammad Naseem Hayat, Shafaqat Mehmood   +2 more
doaj  

Disentangling the relationships between denomination of origin regulatory councils activities and Spanish wineries' export performance

Agribusiness, EarlyView.
Abstract World markets for quality differentiated agri‐food products are highly competitive, presenting significant challenges for firms aiming to compete effectively. Government agencies and business organizations often implement various export promotion policies to address these challenges.
Nicolás Depetris‐Chauvin, Marta Fernández‐Olmos   +1 more
wiley   +1 more source

Dancers are Space Eaters 03 [Advertisement]

, 2003
The Theatre and Dance Platform holds a digital copy (PDF) of the archived clipping in the Lucy Guerin Inc collection.Two-page advertisement for Dancers Are Space Eaters 03 in Voice News, presented by PICA at International Contemproary Dance Festival, 29 ...

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Determinants of local food producer participation in state‐sponsored marketing programs: Evidence from Missouri

Agribusiness, EarlyView.
Abstract This study examines producer participation choices considering a variety of potential benefits linked to state‐sponsored marketing programs, using a real choice dataset of farmers in Missouri. Multinomial logit models are employed to predict determinants of farmer enrollment in three tiers of the Missouri Grown local food marketing program ...
Lan Tran, Ye Su, Laura McCann
wiley   +1 more source

Advertisement (printed 1 page) advertising Charles Dwight, agent for The Western Bond Board of Kansas City

, 1872
Advertisement (printed 1 page) advertising Charles Dwight, agent for The Western Bond Board of Kansas City, 1872, n ...

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Study on the Psychological Effects of Intangible Cultural Heritage Advertising with Different Degrees of Situational Involvement

Behavioral Sciences
This review addresses the issues of low consumer engagement and market development difficulties in intangible cultural heritage (ICH) products. Dietary ICH products are selected as research materials to discover contemporary commercial survival paths for
Ruiying Kuang, Changping Hu, Shiyu Huo, Yitian Shi, Xinai Tang, Lulu Mao   +5 more
doaj   +1 more source

Interaction of Universal and Ethnocultural Codes in Structure of Advertisement Communication

SHS Web of Conferences, 2018
This work presents the systematized Russian and foreign scientific knowledge about the specific functioning of advertisement discourse in multiethnic society.
Ezhova Elena N., Dvoenko Oksana A.
doaj   +1 more source

Price Transmission During Promotions: A Case Study of Spanish Milk Brands

Agribusiness, EarlyView.
ABSTRACT Price promotion is the marketing tool typically used by retail brands to boost sales and gain market share. In this paper, we intend to investigate the price transmission mechanism among competitive brands in Spain when price reductions that are associated with price promotions take place.
Yasmine Bedoui, Yan Jin, José María Gil   +2 more
wiley   +1 more source

Advertisement, signed Rufus Putnam, Superintendent

, 2008
The advertisement is addressed to all persons wishing to lease any part of the Ohio University lands that have not been ...
Putnam, Rufus, 1738-1824
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