Results 91 to 100 of about 183,912 (309)
USING FIGURATIVE LANGUAGE IN COSMETIC ADVERTISEMENTS ON INDONESIAN TELEVISION
English Education Journal: Jurnal Pengembangan Pendidikan dan Pengembangan Pengajaran Bahasa, 2020 Advertisement is one of the essential types of mass communication expected to persuade people to buy products or services. In advertisement, language use should be persuasive because it intends to influence the customers to purchase the items.
Mastura Sofyan +2 more
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Consumer Preferences for Craft Beer: The Interplay of Localness and Advertising Language
Agribusiness, EarlyView.ABSTRACT This study explores the influence of the language of the label, origin of production, and origin of brewing ingredients on Croatian consumers' preferences and willingness to pay for organic craft beer. Employing an online survey and a choice experiment among 223 Croatian alcohol consumers, we find that while there's a willingness to pay a ...
Marija Cerjak +2 more
wiley +1 more source
, 1923 Text document with photo illustration cropped from page 8 the July 29, 1923 issue of the Salt Lake Tribune advertisement for Walker Brothers Department Store announcing appearance by Francis renault at the Salt Lake City Utah ...
photo: Ethel Standiford Louisville, advertisement walker brothers PR
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Agribusiness, EarlyView.ABSTRACT This study investigates how consumer taste and brand equity perceptions shape the acceptance of plant‐based milk products. Using a blind/informed tasting experiment, we evaluated consumers' willingness to buy (WTB) and taste perception of a plant‐based milk alternative produced by a traditional dairy brand, compared with competing plant‐based ...
Federico Parmiggiani +6 more
wiley +1 more source
Assessing the Impact of Promotions on Consumer Purchasing Behavior During Crises
Agribusiness, EarlyView.ABSTRACT Understanding how households modify their food expenditure decisions during times of crisis is essential because consumer purchasing behavior frequently changes during these times. This study looks at these behavioral shifts during the COVID‐19 pandemic, concentrating on how price sensitivity and response to sales promotions changed over the ...
Wafa Mehaba, José María Gil
wiley +1 more source
Agribusiness, EarlyView.ABSTRACT Nutritional information is very important in the food choices of consumers. However, when they are too scientific or technical, they have the potential to confuse consumers, resulting in information asymmetry and dissuading them from making beneficial choices.
Edeoba W. Edobor +3 more
wiley +1 more source
DISCOURSE ANALYSIS: THE LAGUNA RESORT & SPA PRINTED ADVERTISEMENT
, 2014 Nowadays, advertisement is presented in various kinds of media such as printed media and electronic media with interesting, creative, attractive, as well as persuasive appearance.
Ni Ketut, Dewi Yulianti,S.S.,M.Hum
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Market‐Based Nutrition Regulation and Adult BMI Dynamics in Latin America
Agribusiness, EarlyView.ABSTRACT Market‐based nutrition policies, including interpretative labeling systems and taxes on sugar‐sweetened beverages (SSBs), have been widely adopted across Latin America to influence dietary choices and address rising obesity rates. While prior research documents change in food purchasing and product reformulation following these policies ...
Emiliano Lopez Barrera, Grace Melo
wiley +1 more source
Copy of advertisement and Rufus Putnam draft letters to Captain Martin and Captain D'Hebecourt
, 2008 The advertisement states that Putnam will be at Gallipolis on November 1 to superintend the census of persons entitled to land by the Act of 3 March 1795. Letter 1 is an offer to Absolom Martin for doing survey.
Putnam, Rufus, 1738-1824
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