Results 91 to 100 of about 591,526 (305)
Fuzzy Content Mining for Targeted Advertisement [PDF]
, 2008 Content-targeted advertising system is becoming an increasingly important part of the funding source of free web services. Highly efficient content analysis is the pivotal key of such a system.
Wang, Yezhou
core +1 more source
Price Transmission During Promotions: A Case Study of Spanish Milk Brands
Agribusiness, EarlyView.ABSTRACT Price promotion is the marketing tool typically used by retail brands to boost sales and gain market share. In this paper, we intend to investigate the price transmission mechanism among competitive brands in Spain when price reductions that are associated with price promotions take place.
Yasmine Bedoui +2 more
wiley +1 more source
Misinformative Advertising [PDF]
SSRN Electronic Journal, 2009 This paper analyzes how advertising can be used to mislead rivals in an oligopoly environment with demand uncertainty. In particular, we examine a two-period game in which two firms each sell a differentiated product whose attractiveness vis-à-vis the competitor's product is unknown.
openaire +1 more source
Agribusiness, EarlyView.ABSTRACT Amidst a recent surge in US goat meat imports to meet growing demand, this study contributes to the meat demand literature by examining consumer preferences for goat meat, a relatively healthy and environmentally friendly alternative to other popular meats.
Binod Khanal +2 more
wiley +1 more source
Access to Finance and Innovation in the Canadian Food Processing
Agribusiness, EarlyView.ABSTRACT Innovation is a presumed channel through which finance affects productivity, yet there is limited research testing the relationship between finance and innovation in the food manufacturing sector. The purpose of the paper is to explore the determinants (e.g., financing, R&D, firm size, expenditure on innovation) of the adoption of innovation ...
Getu Hailu, Deepananda Herath
wiley +1 more source
USING FIGURATIVE LANGUAGE IN COSMETIC ADVERTISEMENTS ON INDONESIAN TELEVISION
English Education Journal: Jurnal Pengembangan Pendidikan dan Pengembangan Pengajaran Bahasa, 2020 Advertisement is one of the essential types of mass communication expected to persuade people to buy products or services. In advertisement, language use should be persuasive because it intends to influence the customers to purchase the items.
Mastura Sofyan +2 more
doaj
Selçuk İletişim, 2019 Pazarlama karması içinde özel bir ağırlığı ve yeri olan tutundurma; mal ve hizmetlerin tüketiciler tarafından görülmesi, duyulması, bilinmesi, hatırlanması, satın alınması noktasında reklama çok şey borçludur.
Erhan Yıldırım, Aytekin Can
doaj +1 more source
Connotative Meaning of L.A. Bold Cigarette Advertisement My Kind of Bold Version [PDF]
, 2017 This study concerns on the connotative meaning in L.A. Bold cigarette TV version advertisement. The objectives of the research are to find out connotative meaning and to describe how connotative meaning denoted in the advertisement.
Putra, A. G. (Alki) +1 more
core
Agribusiness, EarlyView.ABSTRACT The origin of a product, if associated with good quality, can contribute to building a positive collective reputation, leading to a potential price premium. However, it is conceivable that a producer markets a product by evoking symbols, images, words, and values typical of places other than where it was designed or produced, creating a ...
Annalisa Caloffi +2 more
wiley +1 more source
An Analysis on Market Structure of Broadcast Service – Issues on Optimal Level of Channel Variety – [PDF]
Unlike general goods, broadcasting service is financed not only by consumer’s direct payment but also by advertisement revenue. In other words, broadcasting service is supported by direct and indirect financial sources.
Kasuga, Norihiro, Shishikura, Manabu
core +1 more source