Results 111 to 120 of about 220,672 (300)
INFORMATION AND THEIR POWER IN ADVERTISEMENT ON INTERNET [PDF]
Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie, 2013 The article is dealing with information and its power in advertisement. In first part explains marketing and information in marketing. Comes through information generally and ends in clarifying advertisement.
Mubarak Omar Musa Musa
doaj
Consumer Preferences for Craft Beer: The Interplay of Localness and Advertising Language
Agribusiness, EarlyView.ABSTRACT This study explores the influence of the language of the label, origin of production, and origin of brewing ingredients on Croatian consumers' preferences and willingness to pay for organic craft beer. Employing an online survey and a choice experiment among 223 Croatian alcohol consumers, we find that while there's a willingness to pay a ...
Marija Cerjak +2 more
wiley +1 more source
Caiana: Revista de Historia del Arte y Cultura Visual, 2015 The purpose of this study is to examine the interconnection between shamanism, such as folklore, and Korean medication advertisement design in the newspapers during the Japanese Colonial Period. Advertisement works as a mirror that reflects a certain era
Eliana Kim
doaj
Language Literacy: Journal of Linguistics, Literature, and Language TeachingGarnier is one of the most famous international beauty products among women in Indonesia. Founded in France, Garnier is specialized in beauty products such as hair care, skincare, and hair color products.
Resty Maudina Septiani
doaj +1 more source
Agribusiness, EarlyView.ABSTRACT This study investigates how consumer taste and brand equity perceptions shape the acceptance of plant‐based milk products. Using a blind/informed tasting experiment, we evaluated consumers' willingness to buy (WTB) and taste perception of a plant‐based milk alternative produced by a traditional dairy brand, compared with competing plant‐based ...
Federico Parmiggiani +6 more
wiley +1 more source
Assessing the Impact of Promotions on Consumer Purchasing Behavior During Crises
Agribusiness, EarlyView.ABSTRACT Understanding how households modify their food expenditure decisions during times of crisis is essential because consumer purchasing behavior frequently changes during these times. This study looks at these behavioral shifts during the COVID‐19 pandemic, concentrating on how price sensitivity and response to sales promotions changed over the ...
Wafa Mehaba, José María Gil
wiley +1 more source
Predictors of hospital brand trust and medical tourists’ satisfaction: A case of sarawak Malaysia
Tourism and Hospitality ManagementPurpose –As medical tourism has become increasingly popular in recent years, competition has become more intense. Branding hospitals through brand trust is a marketing strategy to remain competitive.
Noi Fook Tham +2 more
doaj +1 more source
Advertising: on the advertiser's Mind
, 2020 Edward Bernays is, undoubtedly, the most significant figure in the field of propaganda, and an inescapable reference when researching or discussing this topic. This article seeks to show the most important ideas, of this extraordinary thinker, of his book "Propaganda" of 1927, in addition to analyzing them in terms facts, strategies and characters of ...
openaire +1 more source