Results 101 to 110 of about 220,672 (300)

George Washington advertisement for lease of land at Mount Vernon and sale of land on the Ohio and Great Kanhawa [sic, Kanawha] Rivers

open access: yes, 2008
The advertisement describes in detail the land of Washington's Mount Vernon estate available for lease to farmers and the land he claims on the Ohio and Great Kanawha Rivers, and in the Northwest Territory and Kentucky, that is for ...
Washington, George, 1732-1799
core   +1 more source

Arranging Advertisement as a Communication Media of Society towards the Enhancement of Urban Visual Quality [PDF]

open access: yes, 2014
Advertisement plays a role to create an effective communication among societies and urban environment. In the very dynamic era of Yogyakarta society today, advertisement undeniably has been becoming one of the essential components in modern urban ...
Wijayanto, Punto   +3 more
core  

How Video‐Based Information Affects Farmers' Willingness to Pay for Drone Services

open access: yesApplied Economic Perspectives and Policy, EarlyView.
ABSTRACT Professional service for digital technology like agricultural drones lowers transaction costs and scope thresholds for smallholders. Meanwhile, perceptual adoption barriers remain underexplored. We conduct a two‐stage choice experiment with a randomized video‐based information treatment among 384 Chinese crop farmers to measure its effect on ...
Hua Zhang   +4 more
wiley   +1 more source

The Impacts of Health and Environmental Information Nudges on Meat Choices: Where Does Goat Meat Fit?

open access: yesAgribusiness, EarlyView.
ABSTRACT Amidst a recent surge in US goat meat imports to meet growing demand, this study contributes to the meat demand literature by examining consumer preferences for goat meat, a relatively healthy and environmentally friendly alternative to other popular meats.
Binod Khanal   +2 more
wiley   +1 more source

Kapitalisasi Tubuh Perempuan dalam Iklan Televisi

open access: yesJurnal Komunikasi, 2016
Woman body in the television advertisement becomes instrument to accumulate the capital. This article aims to describe role of television advertisement to communicate each other, give information, define new product, accumulate the capital and increase ...
Muhammad Imam Zamroni
doaj  

Access to Finance and Innovation in the Canadian Food Processing

open access: yesAgribusiness, EarlyView.
ABSTRACT Innovation is a presumed channel through which finance affects productivity, yet there is limited research testing the relationship between finance and innovation in the food manufacturing sector. The purpose of the paper is to explore the determinants (e.g., financing, R&D, firm size, expenditure on innovation) of the adoption of innovation ...
Getu Hailu, Deepananda Herath
wiley   +1 more source

The Role of Actual and Purported Origin in e‐Commerce Wine Pricing: Evidence From Italian and French Names on Labels

open access: yesAgribusiness, EarlyView.
ABSTRACT The origin of a product, if associated with good quality, can contribute to building a positive collective reputation, leading to a potential price premium. However, it is conceivable that a producer markets a product by evoking symbols, images, words, and values typical of places other than where it was designed or produced, creating a ...
Annalisa Caloffi   +2 more
wiley   +1 more source

Sales promotion methods at ukrainian market of commercial vehicles: analysis, efficiency, prospects [PDF]

open access: yesMarketing i Menedžment Innovacij, 2015
The aim of an article. The aim of an article is to define main tendencies and to estimate efficiency of the promotion methods at Ukrainian commercial transport market. The results of the analysis. B2B market requires from marketing different approach to
O.F. Gryshchenko   +2 more
doaj  

Enhancing Sustainability Label Effectiveness Through Logo Design Modification: An Analysis of the EU Green Leaf Logo

open access: yesAgribusiness, EarlyView.
ABSTRACT Sustainability labels can help support consumers select more socially and environmentally friendly options, thereby enhancing returns for conscientious producers and promoting the transition to a more sustainable food system. However, consumer confusion regarding labels' meaning undermines their effectiveness.
Monika Hartmann   +4 more
wiley   +1 more source

Advertisement Synthesis Network for Automatic Advertisement Image Synthesis

open access: yesInternational Journal of Antennas and Propagation
Image advertising is widely used by companies to advertise their products and increase awareness of their brands. With the constant development of image generation techniques, automatic compositing of advertisement images has also been widely studied ...
Qin Wu, Peizi Zhou
doaj   +1 more source

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