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Advertising Media Selection [PDF]
Advertising media planning is part of the media planning process. It consists of selecting the appropriate media and vehicles that will carry the campaign advertisements.
Soley, Lawrence
core +1 more source
Who are the advertisers? [PDF]
We seek to explain why TV advertising is dominated by a few product categories. We apply a model of the TV industry that encompasses both the product markets and the market for TV viewers to discuss who will advertise on TV. Under the assumption that viewers dislike advertising, entailing a contagion effect in advertising, we find that less profitable ...
Nilssen, Tore, Sørgard, Lars
openaire +3 more sources
The exotic image is represented in the print advertisement
In advertising, the designer practices Westernization by manipulating ideas and treatments. He avoids adherence to familiar reality and creates unique works of art that are alien to the prevailing social and environmental pattern. This is evident in the
Israa Hazbar Mahdi +1 more
doaj +1 more source
The Advertising of the Battle Creek Sanitarium Company. [PDF]
William Allen Pusey
openalex +1 more source
Brochure: Jacksonville Florida As A Place of Winter Residence [PDF]
This booklet is intended to describe and picture a few of the many things which combine to make Jacksonville a pleasant place to visit and in which to live. It includes lists housing , winter sports, and nearby trips.
City Council Advertising Committee
core +1 more source
Arabic Typography Design Considerations Suitable for Wordmark Logos
The trademark is the most important element in confirming the visual identity of an organization or company. Its main function is to introduce and constantly remind it to confirm a specific idea of it.
Prof. Abeer Hassan Abdo+2 more
doaj +1 more source
The EU Digital Services Act: what does it mean for online advertising and adtech? [PDF]
What does the Digital Services Act (DSA) mean for online advertising? We describe and analyse the DSA rules that are most relevant for online advertising and adtech (advertising technology). We also highlight to what extent the DSA's advertising rules add something to the rules in the General Data Protection Regulation (GDPR) and the ePrivacy Directive.
arxiv
Book Review: III. Practical: Principles of Successful Church Advertising [PDF]
Geo. B. Eager
openalex +1 more source