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Recent technological advancements combined with the accelerated trend toward remote work since the pandemic have contributed to a significant rise in electronic performance monitoring (EPM) in the workplace. Currently, nearly 80% of U.S.
Nancy Brinson+3 more
doaj
ALF: Advertiser Large Foundation Model for Multi-Modal Advertiser Understanding [PDF]
We present ALF (Advertiser Large Foundation model), a multi-modal transformer architecture for understanding advertiser behavior and intent across text, image, video and structured data modalities. Through contrastive learning and multi-task optimization, ALF creates unified advertiser representations that capture both content and behavioral patterns ...
arxiv
Advertising and Selling Through Business Publications
L. Edward Scriven, Mabel Potter Hanford
openalex +2 more sources
THE COMBINED WEIGHING AND ADVERTISING MACHINE COMPANYV.THE AUTOMATIC WEIGHING MACHINE COMPANY [PDF]
openalex +1 more source
Green Advertising and Millennials [PDF]
This study investigates the responsiveness of Millennials to green versus non-green framed automobile print ads. A 2x2 factorial design was used in which specific advertising frames were manipulated to measure ad attitudes, purchase intentions, and ...
Davidson, Stephanie
core +1 more source