Results 141 to 150 of about 2,321,752 (411)
AdSplit: Separating smartphone advertising from applications [PDF]
A wide variety of smartphone applications today rely on third-party advertising services, which provide libraries that are linked into the hosting application. This situation is undesirable for both the application author and the advertiser. Advertising libraries require additional permissions, resulting in additional permission requests to users ...
arxiv
Langmuir‐Type Build‐Up of Self‐Generated Interlayers in Organic Solar Cells
Metal‐induced migration of polyethylene glycol (PEG) oligomer additives to Al contacts follows a Langmuir‐like adsorption behavior forming interfacial dipole layers. Consistent Voc‐concentration trends across various additives in two distinct organic solar cell systems demonstrate the generality of the phenomenon.
Jane Vinokur+7 more
wiley +1 more source
Advertiser Content Understanding via LLMs for Google Ads Safety [PDF]
Ads Content Safety at Google requires classifying billions of ads for Google Ads content policies. Consistent and accurate policy enforcement is important for advertiser experience and user safety and it is a challenging problem, so there is a lot of value for improving it for advertisers and users.
arxiv
Estimating Individual Advertising Effect in E-Commerce [PDF]
Online advertising has been the major monetization approach for Internet companies. Advertisers invest budgets to bid for real-time impressions to gain direct and indirect returns. Existing works have been concentrating on optimizing direct returns brought by advertising traffic.
arxiv
Exploring antecedents and consequences of eMavenism in their electronic word-of-mouth communication [PDF]
textPast studies suggest that market mavenism refers to the degree to which a consumer is likely to become a market maven. High market mavenism consumers are characterized to possess information across many kinds of product categories and initiate word ...
Zhang, Jie, doctor of advertising
core +1 more source
High‐Performing Perovskite/Ruddlesden‐Popper Fuel Electrode for High‐Temperature Steam Electrolysis
By combining perovskite and Ruddlesden‐Popper phases, a Ni‐free fuel electrode with exceptional electrocatalytic activity and ionic conductivity is developed. This approach minimizes polarization resistance, achieving 0.053 Ω cm2 at 800 °C and 1.084 W cm−2 power density.
Yousef Alizad Farzin+5 more
wiley +1 more source
The ethics of tobacco advertising and advertising bans [PDF]
In this chapter, I will examine the main ethical parameters of the arguments pertaining to the alleged 'right' to advertise tobacco products and those maintaining that it should be banned. In particular, I will explore the ethics of the adoption of 'partial' bans on tobacco advertising, since there are now few countries which do not restrict tobacco ...
openaire +3 more sources
Editorial: Advertising academic appointments. [PDF]
Guy Montrose Whipple
openalex +1 more source