Results 141 to 150 of about 2,354,051 (336)

Co-op Advertising in Randomly Fluctuating Markets

, 2022
Jinhui Han, Suresh Sethi, Chi Chung Siu, Sheung Chi Phillip Yam   +3 more
openalex   +1 more source

Online Advertising Revenue Forecasting: An Interpretable Deep Learning\n Approach [PDF]

, 2021
Max Würfel, Qiwei Han, Maximilian Kaiser   +2 more
openalex   +1 more source

Enhancing Sustainability Label Effectiveness Through Logo Design Modification: An Analysis of the EU Green Leaf Logo

Agribusiness, EarlyView.
ABSTRACT Sustainability labels can help support consumers select more socially and environmentally friendly options, thereby enhancing returns for conscientious producers and promoting the transition to a more sustainable food system. However, consumer confusion regarding labels' meaning undermines their effectiveness.
Monika Hartmann, Ching‐Hua Yeh, Matthew Gorton, Barbara Tocco, Áron Török   +4 more
wiley   +1 more source

Signs with a Side of Fries: The influence of outdoor advertising on retail food outlet purchases by adolescents

, 2020
Alexander Wray
openalex   +1 more source

Consumer Preferences for Craft Beer: The Interplay of Localness and Advertising Language

Agribusiness, EarlyView.
ABSTRACT This study explores the influence of the language of the label, origin of production, and origin of brewing ingredients on Croatian consumers' preferences and willingness to pay for organic craft beer. Employing an online survey and a choice experiment among 223 Croatian alcohol consumers, we find that while there's a willingness to pay a ...
Marija Cerjak, Claudia Bazzani, Andreas C. Drichoutis   +2 more
wiley   +1 more source

ADVERTISING SLOGAN EFFICIENCY [PDF]

, 2013
Bondar, I.,, Livads’ka M., M., Yelizarov, I.,   +2 more
core  

Animal‐Based Brands Taking the Plant‐Based Opportunity: A Tasting Experiment Exploring Consumer Acceptance of Plant‐Based Brand Extensions

Agribusiness, EarlyView.
ABSTRACT This study investigates how consumer taste and brand equity perceptions shape the acceptance of plant‐based milk products. Using a blind/informed tasting experiment, we evaluated consumers' willingness to buy (WTB) and taste perception of a plant‐based milk alternative produced by a traditional dairy brand, compared with competing plant‐based ...
Federico Parmiggiani, Mirta Casati, Elena Castellari, Fosca Vezzulli, Veronica Vitali, Milena Lambri, Claudio Soregaroli   +6 more
wiley   +1 more source

A Narrative Review of Research on Cannabis Advertising in the United States. [PDF]

Curr Addict Rep
Moran MB, Tharmarajah S, Czaplicki L, Thrul J, Spindle TR, Vandrey R, Pearson JL, Zamarripa CA.   +7 more
europepmc   +1 more source

Assessing the Impact of Promotions on Consumer Purchasing Behavior During Crises

Agribusiness, EarlyView.
ABSTRACT Understanding how households modify their food expenditure decisions during times of crisis is essential because consumer purchasing behavior frequently changes during these times. This study looks at these behavioral shifts during the COVID‐19 pandemic, concentrating on how price sensitivity and response to sales promotions changed over the ...
Wafa Mehaba, José María Gil
wiley   +1 more source

Valores y estereotipos femeninos creados en la publicidad gráfica de las marcas de moda de lujo en España. (Feminine Values and Stereotypes Created in the Graphic Advertising of Luxury Fashion Brands in Spain).

Paloma Díaz Soloaga, Carlos Múñiz
openalex   +1 more source