Results 141 to 150 of about 2,345,814 (337)

MARKETING AND ADVERTISING TRANSLATION [PDF]

, 2007
Amann, Thomas, Bataille, Frauke, Bosserhoff, Anja-Katrin, Hellerbrand, Claus, Liedtke, Christian, Milhlbauer, M., Spruss, Thilo, Trautwein, Christian   +7 more
core   +2 more sources

Consumer Preferences for Craft Beer: The Interplay of Localness and Advertising Language

Agribusiness, EarlyView.
ABSTRACT This study explores the influence of the language of the label, origin of production, and origin of brewing ingredients on Croatian consumers' preferences and willingness to pay for organic craft beer. Employing an online survey and a choice experiment among 223 Croatian alcohol consumers, we find that while there's a willingness to pay a ...
Marija Cerjak, Claudia Bazzani, Andreas C. Drichoutis   +2 more
wiley   +1 more source

Advertising and the Rise of the Free Daily Newspapers

, 2006
Jean J. Gabszewicz, Didier Laussel, Nathalie Sonnac   +2 more
openalex   +1 more source

Animal‐Based Brands Taking the Plant‐Based Opportunity: A Tasting Experiment Exploring Consumer Acceptance of Plant‐Based Brand Extensions

Agribusiness, EarlyView.
ABSTRACT This study investigates how consumer taste and brand equity perceptions shape the acceptance of plant‐based milk products. Using a blind/informed tasting experiment, we evaluated consumers' willingness to buy (WTB) and taste perception of a plant‐based milk alternative produced by a traditional dairy brand, compared with competing plant‐based ...
Federico Parmiggiani, Mirta Casati, Elena Castellari, Fosca Vezzulli, Veronica Vitali, Milena Lambri, Claudio Soregaroli   +6 more
wiley   +1 more source

A Narrative Review of Research on Cannabis Advertising in the United States. [PDF]

Curr Addict Rep
Moran MB, Tharmarajah S, Czaplicki L, Thrul J, Spindle TR, Vandrey R, Pearson JL, Zamarripa CA.   +7 more
europepmc   +1 more source

Assessing the Impact of Promotions on Consumer Purchasing Behavior During Crises

Agribusiness, EarlyView.
ABSTRACT Understanding how households modify their food expenditure decisions during times of crisis is essential because consumer purchasing behavior frequently changes during these times. This study looks at these behavioral shifts during the COVID‐19 pandemic, concentrating on how price sensitivity and response to sales promotions changed over the ...
Wafa Mehaba, José María Gil
wiley   +1 more source

Impact of food advertising restrictions in Portugal on children's exposure to unhealthy foods and beverages: a before-and-after study. [PDF]

Arch Public Health
Royo-Bordonada MÁ, Cavero-Esponera C, Romero-Fernández MM.   +2 more
europepmc   +1 more source

The Dark Side of a Big Smile: Detrimental Effects of Smile Intensity on Luxury Brand Advertising Effectiveness

Oguzhan Essiz, Aysu Senyuz, Sidar Yurteri   +2 more
openalex   +1 more source

Topology‐Aware Machine Learning for High‐Throughput Screening of MOFs in C8 Aromatic Separation

Advanced Intelligent Discovery, EarlyView.
We screened 15,335 Computation‐Ready, Experimental Metal–Organic Frameworks (CoRE‐MOFs) using a topology‐aware machine learning (ML) model that integrates structural, chemical, pore‐size, and topological descriptors. Top‐performing MOFs exhibit aromatic‐enriched cavities and open metal sites that enable π–π and C–H···π interactions, serving as ...
Yu Li, Honglin Li, Jialu Li, Wan‐Lu Li
wiley   +1 more source

Differential Association of Exposure to advertising channels with ever <i>E</i>-cigarette use among youth in the United States: 2014-2022. [PDF]

Prev Med Rep
Stevens ER, He M, Abbasi-Kangevari M, El-Shahawy O.   +3 more
europepmc   +1 more source