Results 261 to 270 of about 959,715 (317)

A study on the impact of social environmental exposure to e-cigarettes on the intention to use them among Chinese middle and high school students and the differences between genders. [PDF]

BMC Public Health
He J, Wang W, Du J, Peng K, Ling S, Yang L.   +5 more
europepmc   +1 more source

Tobacco advertising, cross-over effects, and US adolescent progression from never to current tobacco use. [PDF]

BMC Public Health
Trinidad DR, Pierce JP, Dang B, Strong DR, Stone MD, McMenamin SB, Khin TNM, Messer K.   +7 more
europepmc   +1 more source

Adolescents' Exposure to Zero-Alcohol Advertisements and Attitudes and Consumption Intentions Towards Alcohol: A Cross-Sectional Study. [PDF]

Drug Alcohol Rev
Bartram A, Ahad MA, Bogomolova S, Mittinty M, Dono J, Brownbill AL, Harrison NJ, Garcia J, Glavinic I, May M, Bowden J.   +10 more
europepmc   +1 more source

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Advertising agencies and advertisers' perceptions of internet advertising

International Journal of Advertising, 2002
This paper investigates advertising agencies' and advertisers' perceptions of internet advertising in Singapore. More specifically, we compare its effectiveness in achieving five communication objectives—category need, brand awareness, brand attitude, brand purchase intention and purchase facilitation (Rossiter & Percy 1997)—with other marketing ...
Tan Dai Shij, Francis Piron
openaire   +1 more source

Advertising an event

Automatica, 2006
zbMATH Open Web Interface contents unavailable due to conflicting licenses.
Steffen Jørgensen, Peter M. Kort, Georges Zaccour   +2 more
openaire   +4 more sources

Advertising in France: the advertiser‐advertising agency relationship

European Journal of Marketing, 1976
Presents the results of a survey into the relationship between advertisers and advertising agencies in France. Suggests areas for improvement.
Michel Chevalier, Bernard Catry
openaire   +1 more source

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Intelligent Systems in Accounting, Finance and Management, 2019
No abstract is available for this article.
openaire   +1 more source

Targeted advertising and advertising avoidance

The RAND Journal of Economics, 2011
I examine how the increasing ability of firms to target their ads influences market outcomes when consumers have access to advertising‐avoidance tools. Although firms generally benefit from improved targeting, consumers need not. I also show that there may be too little blocking of ads in equilibrium and consider the role of targeted advertising when ...
openaire   +1 more source

The Effects of Advertiser Reputation and Extremity of Advertising Claim on Advertising Effectiveness

Journal of Consumer Research, 1990
A factorial experiment was developed in which the reputation of the advertising firm and the extremity of the advertising claim were manipulated. Two levels of advertiser reputation, focusing on the expertise and trustworthiness of the sponsoring firm, were developed.
Goldberg, Marvin E, Hartwick, Jon
openaire   +1 more source

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Intelligent Systems in Accounting, Finance and Management, 2018
No abstract is available for this article.
openaire   +1 more source