Results 251 to 260 of about 108,807 (269)

Why smartphone advertising attracts customers: A model of Web advertising, flow, and personalization

Computers in Human Behavior, 2014
Jinyoung Han, Yoo Jung Kim
exaly  

Orientalism in Advertisements

2017
Edward Said definirao je pojam „orijentalizam“, i objasnio ga kao niz predrasuda koje Zapad ima prema Istoku. Kako bi prikazao Istok, Zapad koristi zastarjele predrasude koje se temelje na radu zapadnih znanstvenika. Znanje o Istoku je kreirano tijekom povijesti te kroz razne književne izvore i upravo zbog toga ne pruža jasan uvid u stvarni život na ...
openaire   +2 more sources

Advertising

1987
openaire   +1 more source

WHEN IS AN ADVERTISEMENT NOT AN ADVERTISEMENT ?

The Lancet, 1920
openaire   +1 more source

The Effects of Mobile Advertising on Advertising Engagement and Advertising Attitude : Evidence from Gamification Advertising

Korea Association of Business Education, 2019
Seongho Kang, Hangeun Lee, Bo Kyung Cho
openaire   +1 more source

The Stopping Power of Advertising: Measures and Effects of Visual Complexity

Journal of Marketing, 2010
Michel Wedel, Rajeev Batra, Rik Pieters   +2 more
exaly  

Relating Online, Regional, and National Advertising to Firm Value

Journal of Marketing, 2016
Shrihari Sridhar, Frank Germann, Charles Kang   +2 more
exaly  

Uninformative Advertising as an Invitation to Search

Marketing Science, 2011
Jiwoong Shin, Dina Mayzlin
exaly  

The Aftermath/Advertising and Advertising

The Journal of the American Dental Association (1922), 1936
openaire   +1 more source

Gender stereotypes in advertising: a review of current research

International Journal of Advertising, 2016
Yorgos Zotos
exaly