Results 231 to 240 of about 108,807 (269)

advertising

2008
Richard Schmalensee, David Genesove
openaire   +1 more source

To Advertise or not to Advertise

Plastic and Reconstructive Surgery, 1984
openaire   +1 more source

AI advertising: An overview and guidelines

Journal of Business Research, 2023
Varsha Jain, Damini Goyal Gupta
exaly  

Advertising and an advertising budget

2013
According to Kotler’s definition, advertising is “any paid form of non-personal presentation and promotion of ideas, goods and services through mass media such as newspapers, magazines, television or radio by an identified sponsor”.
openaire   +1 more source

A model of tourism advertising effects

Tourism Management, 2021
Jigang Bao, Lisheng Weng, Zhuowei Huang   +2 more
exaly  

Advertisement

Environmental Science & Technology, 1970
openaire   +2 more sources

Online Advertising Security: Issues, Taxonomy, and Future Directions

IEEE Communications Surveys and Tutorials, 2021
Mauro Conti, Rahim Tafazolli, Zahra Pooranian   +2 more
exaly  

The impact of online display advertising and paid search advertising relative to offline advertising on firm performance and firm value

International Journal of Research in Marketing, 2020
Bernd Skiera, Shuba Srinivasan, Edward Riedl   +2 more
exaly  

The Covert Advertising Recognition and Effects (CARE) model: Processes of persuasion in native advertising and other masked formats

International Journal of Advertising, 2020
Bartosz Wojdynski, Nathaniel J Evans
exaly  

The Impact of Advertising Creative Strategy on Advertising Elasticity

Journal of Marketing, 2023
Demetrios Vakratsas
exaly