Results 211 to 220 of about 108,807 (269)

Assessing Compliance of Tobacco Advertisement Promotions and Sponsorship Ban in India: Challenges, Opportunities, and the Way Forward. [PDF]

Indian J Community Med
Khare R, Singh YP, Singh R, Wadhwa M, Chauhan G, Yadav A.   +5 more
europepmc   +1 more source

Novel Internet Advertising Approach to Raise Public Awareness About Metabolic Dysfunction-Associated Steatotic Liver Disease. [PDF]

JGH Open
Inoue K, Araki K, Shibayama K, Yada T, Hara N, Oeda S, Udo K, Tobu S, Yamashita S, Isoda H, Eguchi Y, Anzai K, Noguchi M, Takahashi H.   +13 more
europepmc   +1 more source

Children still exposed to high rates of unhealthy food advertising in Austria: does self-regulation work? [PDF]

Public Health Nutr
Moll F, Meidlinger B, Wallisch I, Seper-Nagl K, Muc M, Tatlow-Golden M, Wolf A.   +6 more
europepmc   +1 more source

Effects of exposure to body-positive advertising on body image among young Chinese women. [PDF]

Front Psychol
Nie J.
europepmc   +1 more source

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Advertising agencies and advertisers' perceptions of internet advertising

International Journal of Advertising, 2002
This paper investigates advertising agencies' and advertisers' perceptions of internet advertising in Singapore. More specifically, we compare its effectiveness in achieving five communication objectives—category need, brand awareness, brand attitude, brand purchase intention and purchase facilitation (Rossiter & Percy 1997)—with other marketing ...
Tan Dai Shij, Francis Piron
openaire   +1 more source

Advertising an event

Automatica, 2006
zbMATH Open Web Interface contents unavailable due to conflicting licenses.
Steffen Jørgensen, Peter M. Kort, Georges Zaccour   +2 more
openaire   +4 more sources

Advertising in France: the advertiser‐advertising agency relationship

European Journal of Marketing, 1976
Presents the results of a survey into the relationship between advertisers and advertising agencies in France. Suggests areas for improvement.
Michel Chevalier, Bernard Catry
openaire   +1 more source

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Intelligent Systems in Accounting, Finance and Management, 2019
No abstract is available for this article.
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Targeted advertising and advertising avoidance

The RAND Journal of Economics, 2011
I examine how the increasing ability of firms to target their ads influences market outcomes when consumers have access to advertising‐avoidance tools. Although firms generally benefit from improved targeting, consumers need not. I also show that there may be too little blocking of ads in equilibrium and consider the role of targeted advertising when ...
openaire   +1 more source

The Effects of Advertiser Reputation and Extremity of Advertising Claim on Advertising Effectiveness

Journal of Consumer Research, 1990
A factorial experiment was developed in which the reputation of the advertising firm and the extremity of the advertising claim were manipulated. Two levels of advertiser reputation, focusing on the expertise and trustworthiness of the sponsoring firm, were developed.
Goldberg, Marvin E, Hartwick, Jon
openaire   +1 more source