Results 201 to 210 of about 959,715 (317)
The article reviews the conceptual foundations of advertising polysemy – the occurrence of different interpretations for the same advertising message.
Puntoni, S., Ritson, M., Schroeder, J.E.
core
Parental anxiety in China's social media marketing of early orthodontics. [PDF]
Front Public HealthWang X, Li W, He X.
europepmc +1 more source
British Educational Research Journal, EarlyView.Abstract This paper explores the challenges and opportunities surrounding the recruitment and retention of minority ethnic teachers in England. Drawing on interview data from 33 teachers and school leaders of diverse ethnic backgrounds, it investigates whether racialised barriers identified in earlier research have shifted in the current context of ...
Antonina Tereshchenko +5 more
wiley +1 more source
DOES GENERIC ADVERTISING WRAP DEMAND CURVATURE?
This paper reconsiders the impacts of generic advertising on commodity prices that may be induced through demand effects. Rather than considering a simple demand shift, we consider the possibility that advertising leads to a change in the curvature of ...
Weaver, Robert D., Chin, Ming-Chin
core
This is 'offside': Gambling advertising during Czech football broadcasts. [PDF]
J Behav AddictKovařík F, Fiedor D, Sharman S.
europepmc +1 more source
British Educational Research Journal, EarlyView.Abstract Recruiting and retaining school leaders is a challenge in many systems worldwide. Previous research has identified three distinct ways in which succession planning can be conceptualised and approached: a ‘pipeline’ approach seeks to match supply and demand for the posts that need filling; a ‘pool’ strategy involves proactively identifying and ...
Toby Greany +3 more
wiley +1 more source
Advertising Payments to News Websites That Publish Health Misinformation.
JAMA Netw OpenPatel NG, Ramachandran R, Ross JS.
europepmc +1 more source