Results 271 to 280 of about 1,104,275 (313)

AI advertising: An overview and guidelines

Journal of Business Research, 2023
Varsha Jain, Damini Goyal Gupta
exaly  

advertising

2008
Richard Schmalensee, David Genesove
openaire   +1 more source

A model of tourism advertising effects

Tourism Management, 2021
Jigang Bao, Lisheng Weng, Zhuowei Huang   +2 more
exaly  

Advertising and an advertising budget

2013
According to Kotler’s definition, advertising is “any paid form of non-personal presentation and promotion of ideas, goods and services through mass media such as newspapers, magazines, television or radio by an identified sponsor”.
openaire   +1 more source

Investigating the effect of advertising irritation on digital advertising effectiveness: A moderated mediation model

Technological Forecasting and Social Change, 2022
Tahir Islam, Anshuman Sharma, Marcello Mariani   +2 more
exaly  

To Advertise or not to Advertise

Plastic and Reconstructive Surgery, 1984
openaire   +1 more source

Horizontal cooperative advertising with advertising threshold effects

Omega, 2021
Chuanyong Xu, Xiuli He
exaly  

Advertisement

Environmental Science & Technology, 1970
openaire   +2 more sources

The impact of online display advertising and paid search advertising relative to offline advertising on firm performance and firm value

International Journal of Research in Marketing, 2020
Bernd Skiera, Shuba Srinivasan, Edward Riedl   +2 more
exaly  

A European tobacco advertising ban

Ca-A Cancer Journal for Clinicians, 1998
J R Seffrin
exaly