Results 281 to 290 of about 959,715 (317)

To Advertise or not to Advertise

Plastic and Reconstructive Surgery, 1984
openaire   +1 more source

A model of tourism advertising effects

Tourism Management, 2021
Lisheng Weng, Zhuowei Huang
exaly  

AI advertising: An overview and guidelines

Journal of Business Research, 2023
John B Ford, Varsha Jain
exaly  

Advertisement

Environmental Science & Technology, 1970
openaire   +2 more sources

Online Advertising Security: Issues, Taxonomy, and Future Directions

IEEE Communications Surveys and Tutorials, 2021
Zahra Pooranian, Mauro Conti, Hamed Haddadi   +2 more
exaly  

Advertising and an advertising budget

2013
According to Kotler’s definition, advertising is “any paid form of non-personal presentation and promotion of ideas, goods and services through mass media such as newspapers, magazines, television or radio by an identified sponsor”.
openaire   +1 more source

The impact of online display advertising and paid search advertising relative to offline advertising on firm performance and firm value

International Journal of Research in Marketing, 2020
Shuba Srinivasan, Edward J Riedl, Bernd Skiera   +2 more
exaly  

The Covert Advertising Recognition and Effects (CARE) model: Processes of persuasion in native advertising and other masked formats

International Journal of Advertising, 2020
Bartosz W Wojdynski, Nathaniel J Evans
exaly  

The Impact of Advertising Creative Strategy on Advertising Elasticity

Journal of Marketing, 2023
Demetrios Vakratsas
exaly  

A European tobacco advertising ban

Ca-A Cancer Journal for Clinicians, 1998
John R Seffrin
exaly