Results 291 to 300 of about 959,715 (317)

In-Depth Survey of Digital Advertising Technologies

IEEE Communications Surveys and Tutorials, 2016
Gong Chen, Jacob H Cox, A Selcuk Uluagac   +2 more
exaly  

Advertising and Advertisements

2001
openaire   +1 more source

DRUG ADVERTISING

The Lancet, 1987
openaire   +2 more sources

Disclosing Instagram Influencer Advertising: The Effects of Disclosure Language on Advertising Recognition, Attitudes, and Behavioral Intent

Journal of Interactive Advertising, 2017
Nathaniel J Evans, Joe Phua, Hyoyeun Jun   +2 more
exaly  

Does It Pay to Be Real? Understanding Authenticity in TV Advertising

Journal of Marketing, 2019
Maren Becker, Werner Reinartz
exaly  

Which Products Are Best Suited to Mobile Advertising? A Field Study of Mobile Display Advertising Effects on Consumer Attitudes and Intentions

Journal of Marketing Research, 2014
Yakov Bart, Andrew T Stephen
exaly  

Perceived Greenwashing: The Interactive Effects of Green Advertising and Corporate Environmental Performance on Consumer Reactions

Journal of Business Ethics, 2013
Gergely Nyilasy, Harsha Gangadharbatla, Angela Paladino   +2 more
exaly  

Why smartphone advertising attracts customers: A model of Web advertising, flow, and personalization

Computers in Human Behavior, 2014
Yoo Jung Kim, Jinyoung Han
exaly  

Orientalism in Advertisements

2017
Edward Said definirao je pojam „orijentalizam“, i objasnio ga kao niz predrasuda koje Zapad ima prema Istoku. Kako bi prikazao Istok, Zapad koristi zastarjele predrasude koje se temelje na radu zapadnih znanstvenika. Znanje o Istoku je kreirano tijekom povijesti te kroz razne književne izvore i upravo zbog toga ne pruža jasan uvid u stvarni život na ...
openaire   +2 more sources

Advertising

1987
openaire   +1 more source