Results 291 to 300 of about 1,104,275 (313)

Orientalism in Advertisements

2017
Edward Said definirao je pojam „orijentalizam“, i objasnio ga kao niz predrasuda koje Zapad ima prema Istoku. Kako bi prikazao Istok, Zapad koristi zastarjele predrasude koje se temelje na radu zapadnih znanstvenika. Znanje o Istoku je kreirano tijekom povijesti te kroz razne književne izvore i upravo zbog toga ne pruža jasan uvid u stvarni život na ...
openaire   +2 more sources

Advertising value and advertising processing

Journal of Marketing Communications, 2000
Robert H Ducoffe
exaly  

Advertising and Advertisements

2001
openaire   +1 more source

The Effects of Mobile Advertising on Advertising Engagement and Advertising Attitude : Evidence from Gamification Advertising

Korea Association of Business Education, 2019
Seongho Kang, Hangeun Lee, Bo Kyung Cho
openaire   +1 more source

Position Effects in Search Advertising and their Moderators: A Regression Discontinuity Approach

Marketing Science, 2015
Sridhar Narayanan, Kirthi Kalyanam
exaly  

WHEN IS AN ADVERTISEMENT NOT AN ADVERTISEMENT ?

The Lancet, 1920
openaire   +1 more source

The effect of tobacco advertising bans on tobacco consumption

Journal of Health Economics, 2000
Frank Chaloupka
exaly  

Generic and Brand Advertising Strategies in a Dynamic Duopoly

Marketing Science, 2005
Suresh Sethi, Ashutosh Prasad, Anand Krishnamoorthy   +2 more
exaly  

The Aftermath/Advertising and Advertising

The Journal of the American Dental Association (1922), 1936
openaire   +1 more source

An integrative framework of cooperative advertising: Should manufacturers continuously support retailer advertising?

Journal of Business Research, 2017
Simon Sigue, Guiomar Martín-Herrán
exaly