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Using Guerilla Advertising Strategy to Create Effective Animated Ads
The research addresses the “Guerilla Advertising Strategy” for creating effective animated ads through some different points, which are: the historical background of the usage of the term “Guerilla”, defining the Guerilla Marketing, the basics of the ...
Mohamed Metwaly
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The Optical Art, known as Op-Art, is one of the artistic movements that emerged in the late twentieth century. It is characterized by a purely visual relationship between the recipient and the artistic work. It aims to change the visual perception of the
Omnia Ezzeldeen Mohamed+2 more
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Technical standards to implement Digital out of home Advertising
The outdoor advertisement provided unlimited options and multiple directions for creative design, and dozens of sizes, shapes, seemingly endless locations and amazing technologies that offer limitless opportunities for effective advertising design ...
Nahla Gamil+2 more
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Analysis of Psychographic Indicators via LIWC and Their Correlation with CTR for Instagram Ads [PDF]
The online advertising industry continues to grow and accounts for over 40% of global advertising spending. Online display advertising consists of images and text, and advertisers maximize sales revenue by contacting consumers through advertisements and encouraging them to make purchases. In today's society, where products are becoming more homogenized
arxiv +1 more source
Classified advertisements [PDF]
n ...
Scherzer, Carl J., Foster, Lloyd E.
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Organization of display standards of digital out of home Advertising
These categories included outdoor advertising, to add new ad styles and media, and it includes all that is provided by the media outlets and patterns outside the home can be called Out Of Home Advertising), and the visual treatment of the advertising ...
Nahla Gamil+2 more
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This research focuses on examining the responses of interest groups listed in the European Transparency Register to the ongoing Russia–Ukraine war. Its aim is to investigate the nuanced reactions of 2579 commercial and business associations and 2957 ...
Aritz Gorostiza-Cerviño+4 more
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Designing a modern corporate identity by inspiration from the Islamic motifs
The core conference: The civilization and build a creative man The Islamic civilization has a lot of ingredients and solutions associated with all aspects of life. This because of it includes intellectual foundations, spiritual, psychological, physical,
Seham Hassan
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Optimal bidding strategies for digital advertising [PDF]
With the emergence of new online channels and information technology, digital advertising tends to substitute more and more to traditional advertising by offering the opportunity to companies to target the consumers/users that are really interested by their products or services. We introduce a novel framework for the study of optimal bidding strategies
arxiv
A Decade of Difference: A 10-Year Perspective of the University of North Florida [PDF]
A Decade of Difference: An eight page special edition to the Sunday Times-Union and Journal for September 26, 1982 containing articles about the university and the tenth anniversary celebration.
Advertising Division
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