Results 31 to 40 of about 959,715 (317)

Advertising Strategy for Samsung Galaxy Series Mobile Phones on Through the Line Media during The COVID-19 Pandemic in Indonesia

open access: yesProceedings, 2022
During Q1 2021, Samsung Indonesia produced a great deal of advertising for their mobile phones from the middle segment to the premium segment. As a leading technology company in Indonesia with a high level of trust in society, Samsung always tries to ...
Naldo Noviyan Tantuah   +2 more
doaj   +1 more source

Adolescents’ Understanding of the Model of Sponsored Content of Social Media Influencer Instagram Stories

open access: yesMedia and Communication, 2022
Our study stresses the importance of developing understandable and easily recognizable ad disclosures for adolescents as a specific target group of social media influencer (SMI) advertising.
Delia Cristina Balaban   +2 more
doaj   +1 more source

Targeted advertising on the handset: Privacy and security challenges

open access: yes, 2011
Online advertising is currently a rich source of revenue for many Internet giants. With the ever-increasing number of smart phones, there is a fertile market for personalised and localised advertising.
Ian Brown   +7 more
core   +1 more source

Examining the Roles, Sentiments, and Discourse of European Interest Groups in the Ukrainian War through X (Twitter)

open access: yesInformation
This research focuses on examining the responses of interest groups listed in the European Transparency Register to the ongoing Russia–Ukraine war. Its aim is to investigate the nuanced reactions of 2579 commercial and business associations and 2957 ...
Aritz Gorostiza-Cerviño   +4 more
doaj   +1 more source

"Positive space (A new perspective for the application of the optical illusion art in advertising design)"

open access: yesJournal of Architecture, Art & Humanistic Science, 2020
The Optical Art, known as Op-Art, is one of the artistic movements that emerged in the late twentieth century. It is characterized by a purely visual relationship between the recipient and the artistic work. It aims to change the visual perception of the
Omnia Ezzeldeen Mohamed   +2 more
doaj   +1 more source

A Prospective Study of Individuals at Risk of Multiple Sclerosis Informs the Design of Primary Prevention Studies

open access: yesAnnals of Clinical and Translational Neurology, EarlyView.
ABSTRACT Objective In multiple sclerosis, the optimal time for deploying a therapeutic intervention is before the central nervous system is damaged; given the success of trials treating the earliest stage of MS, the radiologically isolated syndrome, developing primary prevention strategies is an important next challenge.
Amy W. Laitinen   +7 more
wiley   +1 more source

Using Guerilla Advertising Strategy to Create Effective Animated Ads

open access: yesJournal of Architecture, Art & Humanistic Science, 2016
The research addresses the “Guerilla Advertising Strategy” for creating effective animated ads through some different points, which are: the historical background of the usage of the term “Guerilla”, defining the Guerilla Marketing, ­­ the basics of the ...
Mohamed Metwaly
doaj   +1 more source

Organization of display standards of digital out of home Advertising

open access: yesJournal of Architecture, Art & Humanistic Science, 2021
These categories included outdoor advertising, to add new ad styles and media, and it includes all that is provided by the media outlets and patterns outside the home can be called Out Of Home Advertising), and the visual treatment of the advertising ...
Nahla Gamil   +2 more
doaj   +1 more source

Sex Representation in US Stroke Clinical Trials: A Decade of Trends and Challenges

open access: yesAnnals of Clinical and Translational Neurology, EarlyView.
ABSTRACT Objective Stroke remains a major cause of disability and mortality in the US, with significant sex‐based disparities, and females remain underrepresented in stroke clinical trials. We aimed to examine sex representation in US‐based stroke clinical trials, identify trial characteristics associated with higher female enrollment (≥ 50%), and ...
Chaitali Dagli   +5 more
wiley   +1 more source

Consumer attitudes and interactive digital advertising

open access: yes, 2011
This research examines consumer attitudes towards four SUb-types of interactive digital advertising: internet-based e-and email advertising, and mobile-phone-based SMS- and MMS-type advertising.
Cheng, Julian Ming-sung; Blankson, Charles; Wang, Edward Shih-Tse; Chen, Lily Shui-Lien   +5 more
core   +1 more source

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