Results 31 to 40 of about 1,104,275 (313)
Media and Communication, 2022 Our study stresses the importance of developing understandable and easily recognizable ad disclosures for adolescents as a specific target group of social media influencer (SMI) advertising.
Delia Cristina Balaban +2 more
doaj +1 more source
Advertising and Conspicuous Consumption [PDF]
, 2005 The paper formalizes the intuition that brands are consumed for image reasons and that advertising creates a brand’s image. The key idea is that advertising informs the public of brand names and creates the possibility of conspicuous consumption by ...
Krähmer, Daniel
core +1 more source
Metaverse and Extended Realities in Immersive Journalism: A Systematic Literature Review
Multimodal Technologies and Interaction, 2023 Immersive journalism is a new form of media communication that uses extended reality systems to produce its content. Despite the possibilities it offers, its use is still limited in the media due to the lack of systematised and scientific knowledge ...
Alberto Sanchez-Acedo +3 more
doaj +1 more source
Using Guerilla Advertising Strategy to Create Effective Animated Ads
Journal of Architecture, Art & Humanistic Science, 2016 The research addresses the “Guerilla Advertising Strategy” for creating effective animated ads through some different points, which are: the historical background of the usage of the term “Guerilla”, defining the Guerilla Marketing, the basics of the ...
Mohamed Metwaly
doaj +1 more source
InformationThis research focuses on examining the responses of interest groups listed in the European Transparency Register to the ongoing Russia–Ukraine war. Its aim is to investigate the nuanced reactions of 2579 commercial and business associations and 2957 ...
Aritz Gorostiza-Cerviño +4 more
doaj +1 more source
Journal of Architecture, Art & Humanistic Science, 2020 The Optical Art, known as Op-Art, is one of the artistic movements that emerged in the late twentieth century. It is characterized by a purely visual relationship between the recipient and the artistic work. It aims to change the visual perception of the
Omnia Ezzeldeen Mohamed +2 more
doaj +1 more source
Consumer attitudes and interactive digital advertising
, 2011 This research examines consumer attitudes towards four SUb-types of interactive digital advertising: internet-based e-and email advertising, and mobile-phone-based SMS- and MMS-type advertising.
Cheng, Julian Ming-sung; Blankson, Charles; Wang, Edward Shih-Tse; Chen, Lily Shui-Lien +5 more
core +1 more source
Annals of Clinical and Translational Neurology, EarlyView.ABSTRACT Objective To evaluate the expression of nine blood RNA biomarkers in a clinical trial based on genes previously identified in an experimental monkey model of stroke for diagnosis feasibility and prognostication. Methods IBIS‐CT1 was a prospective longitudinal study enrolling patients with ischemic stroke (IS) or intracerebral hemorrhage (ICH ...
Salomé Retailleau +11 more
wiley +1 more source
Utilizing historical symbols in designing tourist advertisements
الاكاديميThe historical landmarks and symbols in the land of Mesopotamia, which is rich in numerous monuments that still stand to this day, are considered important sources.
Ahmed Amer Haddad +2 more
doaj +1 more source
Email advertising : exploratory insights\ud from Finland
, 2003 Since the advent of the internet, much speculation has ensued regarding its tangible benefits to business. This article looks at the effectiveness of email advertising to\ud promote information to consumers. Within this email promotion context, and using
BRETT A. S. MARTIN +7 more
core +1 more source