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Recognition of Advertisement Emotions With Application to Computational Advertising [PDF]
IEEE Transactions on Affective Computing, 2022 Advertisements (ads) often contain strong affective content to capture viewer attention and convey an effective message to the audience. However, most computational affect recognition (AR) approaches examine ads via the text modality, and only limited work has been devoted to decoding ad emotions from audiovisual or user cues. This work (1) compiles an
Abhinav Shukla +5 more
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Evolution in the usage of localised appeals in Japanese and American print advertising [PDF]
, 2008 Based on global consumer culture theory, this empirical investigation examines how the usage of local appeals in Japanese and American advertising content has shifted over a period of nearly three decades.
Okazaki, Shintaro, Mueller, Barbara
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The Influence of Feminist Movements on the Change of Female Images in Film and Television Dramas: Based on the Theory of Semiotics [PDF]
SHS Web of Conferences, 2023 Semiotics mainly studies the role of symbols in signals, language, culture, human behavior, and social mechanisms. Based on the semiotic theory of female images, this article explores the relationship between feminist ideas and female appearance ...
Zhou Yuhan +3 more
doaj +1 more source
Handbook of Research on New Media Applications in Public Relations and Advertising
, 2020 As competition between companies increases, the need for effective public relations and advertising campaigns becomes imperative to the success of the business. However, with the introduction of new media, the nature of these campaigns has changed. Today'
Esiyok,E.
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The Infographic and Recruitment it in the design of Television Advertising
Journal of Architecture, Art & Humanistic Science, 2018 The research deals with the definition and the possibility of infographic’s recruitment in the design of television advertising, Where it has an important and effective role in the transmission of information, data and knowledge clearly and attract ...
Lamiaa Kasem +2 more
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Journal of Architecture, Art & Humanistic Science, 2021 Modern communication technology has witnessed, during the last twenty years, an amazing development and an unparalleled explosion, as it leads us towards a new communication style that accommodates all modes of communication, which is interactive ...
Mohamed Essam Fawzy Husein +2 more
doaj +1 more source
Advertising and product launch strategies in the light of tobacco advertising legislation. [PDF]
, 2005 This short paper aims to increase understanding of tobacco companies’ advertising strategies. Time series data and intervention analysis methods are used to investigate whether tougher tobacco advertising legislation, and the threat of such legislation ...
Elliott, Caroline, Lenton, Pamela
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Adolescents’ Augmented Reality Filter Usage on Social Media, Developmental Process, and Well-Being
Media and Communication, 2023 Social media platforms are relevant for the media diet of adolescents. Augmented reality (AR) filters on social media are prevalent within the media consumption of this age group. Recent studies have unveiled the negative impact of beautifying AR filters
Julia Szambolics +2 more
doaj +1 more source
The Effect of Incongruity in Viral Advertising Design on Digital Recipient Engagement Levels
Journal of Architecture, Art & Humanistic Science, 2020 The viral ad is based on digital recipient engagement with it, which helps the ad reach the largest audience. In the digital context such as the social networking site Facebook, there are different levels for the digital recipient engagement with the ad (
Tamer Abdel Latif +2 more
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Proceedings, 2022 During Q1 2021, Samsung Indonesia produced a great deal of advertising for their mobile phones from the middle segment to the premium segment. As a leading technology company in Indonesia with a high level of trust in society, Samsung always tries to ...
Naldo Noviyan Tantuah +2 more
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