The Influence of Feminist Movements on the Change of Female Images in Film and Television Dramas: Based on the Theory of Semiotics [PDF]
SHS Web of Conferences, 2023 Semiotics mainly studies the role of symbols in signals, language, culture, human behavior, and social mechanisms. Based on the semiotic theory of female images, this article explores the relationship between feminist ideas and female appearance ...
Zhou Yuhan +3 more
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Evolution in the usage of localised appeals in Japanese and American print advertising [PDF]
, 2008 Based on global consumer culture theory, this empirical investigation examines how the usage of local appeals in Japanese and American advertising content has shifted over a period of nearly three decades.
Okazaki, Shintaro, Mueller, Barbara
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The Infographic and Recruitment it in the design of Television Advertising
Journal of Architecture, Art & Humanistic Science, 2018 The research deals with the definition and the possibility of infographic’s recruitment in the design of television advertising, Where it has an important and effective role in the transmission of information, data and knowledge clearly and attract ...
Lamiaa Kasem +2 more
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Handbook of Research on New Media Applications in Public Relations and Advertising
, 2020 As competition between companies increases, the need for effective public relations and advertising campaigns becomes imperative to the success of the business. However, with the introduction of new media, the nature of these campaigns has changed. Today'
Esiyok,E.
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Journal of Architecture, Art & Humanistic Science, 2021 Modern communication technology has witnessed, during the last twenty years, an amazing development and an unparalleled explosion, as it leads us towards a new communication style that accommodates all modes of communication, which is interactive ...
Mohamed Essam Fawzy Husein +2 more
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Adolescents’ Augmented Reality Filter Usage on Social Media, Developmental Process, and Well-Being
Media and Communication, 2023 Social media platforms are relevant for the media diet of adolescents. Augmented reality (AR) filters on social media are prevalent within the media consumption of this age group. Recent studies have unveiled the negative impact of beautifying AR filters
Julia Szambolics +2 more
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A new path of visual communication from the perspective of the metaverse —— Take Liu Yexi’s Internet Communication Spectacle as an Example [PDF]
SHS Web of Conferences, 2023 In 2021, the “Metaverse” concept became a big hit. As an exceptional media concept, the metaverse is closely related to the human sensory system, especially visual communication.
Li Dingtai, Liang Tingwei
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The Effect of Incongruity in Viral Advertising Design on Digital Recipient Engagement Levels
Journal of Architecture, Art & Humanistic Science, 2020 The viral ad is based on digital recipient engagement with it, which helps the ad reach the largest audience. In the digital context such as the social networking site Facebook, there are different levels for the digital recipient engagement with the ad (
Tamer Abdel Latif +2 more
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Metaverse and Extended Realities in Immersive Journalism: A Systematic Literature Review
Multimodal Technologies and Interaction, 2023 Immersive journalism is a new form of media communication that uses extended reality systems to produce its content. Despite the possibilities it offers, its use is still limited in the media due to the lack of systematised and scientific knowledge ...
Alberto Sanchez-Acedo +3 more
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What is creative to whom and why? Perceptions in advertising agencies
, 2003 The authors apply recent advances in creativity theory to discover perceptual differences in the factors of strategy, originality, and artistry among creatives and noncreatives.
Koslow, Scott +2 more
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