Results 11 to 20 of about 959,715 (317)
Stereotype and Social Meaning in TV Advertising
The relationship between advertising, culture and values of society is complex and not a simple linear relationship as the relationship of cause to the result, just as the culture and values of society affect advertising, advertising in turn affects the ...
Tamer Abd Ellatif +2 more
doaj +1 more source
Structural standards for designing smart government applications in Egypt
Summary:As the Egyptian e-government portal seeks to change and transform relations between institutions and citizens through ICT - through web applications and portals - with the aim of providing the best for citizens and facilitating access to their ...
Ranya Hawas +2 more
doaj +1 more source
Graphic designers play an important role in producing various types of designs to meet the promotional needs of a business, especially in today’s digital media industry.
Hardika Widi Satria +2 more
doaj +1 more source
Virality and Memes on Social Media Platforms [PDF]
The phenomenon of ‘Web 2.0’ is one of the factors that helped in the existence of multi ways communication, which led to the internet as we know it nowadays and gave us the chance to witness the rapid development of social media platforms.
Hiba Nazmi Khalil Mousa +2 more
doaj +1 more source
This is the advertising and orders.
Advertising and Orders
doaj +1 more source
Contradictory strategy in advertising design and its relationship to coding and decoding theory
The scientific and technological revolutions that human societies are witnessing in our time have resulted in many changes and rapid and successive developments, which imposes itself on the field of advertising to keep up with these developments ...
Omnia Ezzeldeen Mohamed +2 more
doaj +1 more source
Feminist Stereotypes and Women’s Roles in Spanish Radio Ads
This article takes a quantitative approach to Spanish radio advertising and the stereotypes and female roles that it broadcasts in a medium that has traditionally had high female audience rates in our country.
Anna Fajula +4 more
doaj +1 more source
Principles of visual identity building for guidance systems in exhibition Booths
The modern trends in designing guidance systems have sought to create new artistic styles through the visual effects by which the designer creates attractive and dazzling form in the design and highlights the company's declared goals distinguishing it ...
Enas Hussein +2 more
doaj +1 more source
Advertising and Conspicuous Consumption [PDF]
The paper formalizes the intuition that brands are consumed for image reasons and that advertising creates a brand’s image. The key idea is that advertising informs the public of brand names and creates the possibility of conspicuous consumption by ...
Krähmer, Daniel
core +2 more sources
Recognition of Advertisement Emotions With Application to Computational Advertising [PDF]
Advertisements (ads) often contain strong affective content to capture viewer attention and convey an effective message to the audience. However, most computational affect recognition (AR) approaches examine ads via the text modality, and only limited work has been devoted to decoding ad emotions from audiovisual or user cues. This work (1) compiles an
Abhinav Shukla +5 more
openaire +2 more sources

