Results 81 to 90 of about 2,201,146 (268)
The Pollution Effect: Optimizing Keyword Auctions by Favoring Relevant Advertising [PDF]
arXiv, 2011 Most search engines sell slots to place advertisements on the search results page through keyword auctions. Advertisers offer bids for how much they are willing to pay when someone enters a search query, sees the search results, and then clicks on one of their ads.
arxiv
Incentive Mechanism Design for ROI-constrained Auto-bidding [PDF]
arXiv, 2020 Auto-bidding plays an important role in online advertising and has become a crucial tool for advertisers and advertising platforms to meet their performance objectives and optimize the efficiency of ad delivery. Advertisers employing auto-bidding only need to express high-level goals and constraints, and leave the bid optimization problem to the ...
arxiv
Tobacco Induced Diseases, 2018 Background Many smokers still have misconceptions about “light” or “low tar” cigarettes. In South Korea, low-tar (< 3 mg) cigarette sales have increased sharply from 1.8% in 2002 to 49.2% in 2015.
Hye-Jin Paek, Thomas Hove
doaj +1 more source
, 2014 Project: Ask Us. This project that has been in the works for quite some time is finally coming to fruition and I’m very excited about it. At the start of the semester it was very unclear what my project would be in this wide-world of librarianship and ...
Hartz, Celia M.
core +1 more source
Human values in advertising and it's role in positive motivation.
Journal of Architecture, Art & Humanistic Science, 2017 یعد الإعلان نمط من أنماط الإتصال التنموی, وأداة لتحقیق التغیر المطلوب بما یتفق مع طبیعة المرحلة التی تمر بها المجتمعات. فالإعلان لایسعى إلى تحقیق مخرجات مادیة أو تجاریة بقدر ما یسعى إلى تحقیق التغیر الإیجابی, ولم تعد فاعلیة الإعلان تقاس بمدى مایحققه من ...
Abeer Abdo, Lina Atef, Manar Yahia
doaj +1 more source
Algorithmic Methods for Sponsored Search Advertising [PDF]
arXiv, 2008 Modern commercial Internet search engines display advertisements along side the search results in response to user queries. Such sponsored search relies on market mechanisms to elicit prices for these advertisements, making use of an auction among advertisers who bid in order to have their ads shown for specific keywords.
arxiv
Advertising and Collusion in Retail Markets [PDF]
We consider non-price advertising by retail firms that are privately informed as to their respective production costs. We first analyze a static model.
Gea Myoung Lee, Kyle Bagwell
core
MindMem: Multimodal for Predicting Advertisement Memorability Using LLMs and Deep Learning [PDF]
arXivIn the competitive landscape of advertising, success hinges on effectively navigating and leveraging complex interactions among consumers, advertisers, and advertisement platforms. These multifaceted interactions compel advertisers to optimize strategies for modeling consumer behavior, enhancing brand recall, and tailoring advertisement content.
arxiv
Understanding the Effect of Incentivized Advertising along the Conversion Funnel [PDF]
arXiv, 2017 In an effort to combat ad annoyance in mobile apps, publishers have introduced a new ad format called "Incentivized Advertising" or "Rewarded Advertising", whereby users receive rewards in exchange for watching ads. There is much debate in the industry regarding its' effectiveness.
arxiv