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Anti-nostalgia in Citroënâs Advertising Campaign
2014According to Vladimir Jankelevitch, nostalgia is triggered by the regret of a subjective event, place or time. The fact that time is intrinsically both semelfactive1 and irreversible would cause our melancholic longing for the fugitive past. Thus, he explains: ‘It is not what is to be regretted that is regretted (because maybe there is nothing to ...
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Online Advertising and Viral Campaigns
2016This chapter focuses on two possible social media initiatives to execute a social media strategy, namely, online advertising and viral marketing campaign. The chapter does not intend to elaborate on the general marketing-related aspects of ads and campaigns, but clarifies the elements typical to an online context.
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Surviving Sepsis Campaign: International Guidelines for Management of Sepsis and Septic Shock: 2016
Critical Care Medicine, 2017Andrew Rhodes +2 more
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Educational antibiotic advertising campaign
Medical Journal of Australia, 1983Ken Hirrey +3 more
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Surviving Sepsis Campaign guidelines for management of severe sepsis and septic shock
Critical Care Medicine, 2004Thierry Calandra, Jean-Louis Vincent
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