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Computers in Human Behavior Reports, 2022 Online native advertising is increasingly targeted based on people's online behavior. This study examines the effects of online behaviorally targeted native advertising on ad and brand responses. In addition, it tests two competing explanatory mechanisms
Eva A. van Reijmersdal +2 more
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IMPACT OF HUMOROUS NARRATIVE ONLINE ADVERTISING ON ATTITUDE TOWARD ADVERTISING: THE MODERATING ROLE OF ADs INVOLVEMENT [PDF]
Business Excellence and Management, 2022 Advertising is one way for a business to reach more buyers. Utilizing stories in advertisements as an effective marketing communication tool for engaging audience emotions and building a strong relationship between brands and consumers. Through narrative
Nindria UNTARINI +4 more
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HortScience, 2021 Online advertising is becoming a mainstay business practice to reach firms’ customer bases. Yet, the adoption and use of online advertising in the green industry are topics that have not been adequately researched.
Ariana P. Torres +4 more
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MedienPädagogik: Zeitschrift für Theorie und Praxis der Medienbildung, 2021 Advertising is ubiquitous in children's everyday life – and on the Internet. The manifestations of online advertising are not only diverse but also very dynamic, increasingly personalised and therefore challenging for young online users in multiple ...
Claudia Lampert +2 more
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Prediction of Online Video Advertising Inventory Based on TV Programs: A Deep Learning Approach
IEEE Access, 2021 With the recent spread of digital content, patterns of media viewing have changed. This is especially true for programs formerly watched on TV but are now increasingly viewed through online videos.
So-Hyun Lee +2 more
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Psikodimensia: Kajian Ilmiah Psikologi, 2020 The high number of online shopping transactions and the rapid increase in internet users in Indonesia has encouraged many marketers to advertise their products online.
Felicia Juliana Haloho +1 more
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Frontiers in Psychology, 2022 In China, online sales continue to grow against the generally adverse effects of the COVID-19 pandemic on economic development. Although advertisers favor online targeted advertising for its precision, consumers may find it intrusive and avoid it.
Hai Jian Wang +5 more
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Analisis Variabel yang Mempengaruhi Minat Investasi Berbasis Aplikasi
Jurnal Bisnis dan Manajemen, 2021 This study considers how the direct and indirect impact from variable of advertising attitude, brand awareness, brands attitude to interest in using online investment applications.
Lina Affifatusholihah +1 more
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Persuasion strategy in online social advertising [PDF]
Training, Language and Culture, 2018 Advertising is in constant development, and the language of advertising is adapting on an ongoing basis. Linguists all over the world have attempted to classify and analyse speech strategies used to create the most persuasive advertising text.
Ksenia V. Popova
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Impact of Online Advertisement on Customer Satisfaction With the Mediating Effect of Brand Knowledge
Frontiers in Psychology, 2022 The purpose of this article is to explain how online advertising affects customer satisfaction through the mediation of brand knowledge. The sample size of this survey is based on 100 participants in the Multan region.
Anas A. Salameh +3 more
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