Results 41 to 50 of about 43,921 (263)
Public perceptions of television and online political advertising
Research & PoliticsFor decades, television has dominated political advertising, but that is changing due to the rise of advertising online and on social and digital media.
Travis N. Ridout +3 more
doaj +1 more source
Intelligent Information System for Product Promotion in Internet Market
Applied Sciences, 2023 The influence of Internet marketing has grown so much that producers must now reconfigure their businesses from offline operation to online presence simply to meet user expectations.
Khrystyna Lipianina-Honcharenko +5 more
doaj +1 more source
Advanced Materials Technologies, EarlyView.This work establishes Bi2MoO6/rGO heterostructures as a mechanism‐guided platform for high‐performance room‐temperature ethanol gas detection by showing that modest adsorption, in conjunction with dynamic interfacial band modulation, enables rapid charge‐transfer.
Sagarika Panda +7 more
wiley +1 more source
Efficient Adsorption‐Based Direct Air Capture Via Triply Periodic Minimal Surface Architectures
Advanced Science, EarlyView.Architected triply periodic minimal surface (TPMS) contactors reshape direct air capture by replacing straight‐channel diffusion limits with convection‐enhanced CO2 transport. Chaotic advection thins boundary layers and exposes fast adsorption sites, enabling 70%–75% more fast sites, 114% higher productivity, and 51.8% lower energy consumption than ...
Qingyang Shao +6 more
wiley +1 more source
Programmatic Advertising and Online Publishers: The Case of Libertatea.Ro
Studies in Business and Economics, 2023 Programmatic advertising rose in the early 2000s, aiming at streamlining the online media buying process. It offered marketers the means to buy millions of advertising impressions instantly and helped publishers increase their revenues. The deployment of
Ungureanu Andrei +3 more
doaj +1 more source
How Video‐Based Information Affects Farmers' Willingness to Pay for Drone Services
Applied Economic Perspectives and Policy, EarlyView.ABSTRACT Professional service for digital technology like agricultural drones lowers transaction costs and scope thresholds for smallholders. Meanwhile, perceptual adoption barriers remain underexplored. We conduct a two‐stage choice experiment with a randomized video‐based information treatment among 384 Chinese crop farmers to measure its effect on ...
Hua Zhang +4 more
wiley +1 more source
Journal of Business Economics and Management, 2021 Ad-supported websites face an increasing loss of monetizable ad impressions due to the rapid spread of adblockers, which allow users to get desired website content without unwanted advertising. As a countermeasure, many of these websites use anti-adblock
Ignacio Redondo, Gloria Aznar
doaj +1 more source
Agribusiness, EarlyView.ABSTRACT The origin of a product, if associated with good quality, can contribute to building a positive collective reputation, leading to a potential price premium. However, it is conceivable that a producer markets a product by evoking symbols, images, words, and values typical of places other than where it was designed or produced, creating a ...
Annalisa Caloffi +2 more
wiley +1 more source
Aceh young users purchase intention by online store exposure on Facebook [PDF]
International Journal of Data and Network Science, 2017 This study aims to determine the effect of advertising exposed by Lazada Indonesia on Facebook toward online purchase intention among the youth in Aceh, particularly the students of Syiah Kuala University.
Febri Nurrahmi +4 more
doaj +1 more source
Agribusiness, EarlyView.ABSTRACT Sustainability labels can help support consumers select more socially and environmentally friendly options, thereby enhancing returns for conscientious producers and promoting the transition to a more sustainable food system. However, consumer confusion regarding labels' meaning undermines their effectiveness.
Monika Hartmann +4 more
wiley +1 more source