Results 41 to 50 of about 9,784,342 (298)
, 2021 In the pre-digital world, advertising was largely carried by print media, radio and television. Today, digital advertising has surpassed those channels, pervading our desktops and laptops, smartphones, tablets and a variety of other internet-connected
Tuffley, David
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, 2021 Live advertising is on the rise, with many influencers, brands, and retailers investing in the format online. Drawing on liveness theory, this article deconstructs advertising media and illustrates what it means to "go live." Allowing for the synchronous
Zixuan ''Mia'', Cheng, +5 more
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Developmental antecedents to children's responses to online advertising
, 2012 Many critics have raised concerns about online advertising directed to children. This study investigated the role of several antecedent variables that may impact children’s attitudinal and behavioural responses to online advertising. Specifically, online
Faber, Ronald J. +2 more
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Arthritis Care &Research, EarlyView.Objective The aim of this study was to characterize the prevalence and correlates of dietary supplement use, identify commonly used supplements, and evaluate potential supplement–medication interactions among adults with systemic lupus erythematosus (SLE).
Sarah L. Patterson +7 more
wiley +1 more source
Digital Marketing and Outdoor Advertising in Smart Cities
Smart Cities and Regional Development Journal, 2022 The paper focuses on analyzing the key aspects digital marketing, outdoor advertising and smart cities. It studies the foundations traditional marketing - the establishment of its theoretical framework and its development throughout the years.
Nikola VANGELOV
doaj +1 more source
Magneto‐Ionic Devices With Polymer‐Based Electrolytes
Advanced Functional Materials, EarlyView.Polymer electrolytes are introduced for magneto‐ionic devices based on hydroxide and hydrogen ions. The magneto‐ionic effect results in a pronounced voltage‐controlled variation of coercivity in both devices. The switching speed is in the range of 100 ms.
Markus Gößler +3 more
wiley +1 more source
Public perceptions of television and online political advertising
Research & PoliticsFor decades, television has dominated political advertising, but that is changing due to the rise of advertising online and on social and digital media.
Travis N. Ridout +3 more
doaj +1 more source
Хабаршысы. Экономика сериясыThis article proposes an original approach to evaluating the effectiveness of online advertising, based on a combination of various indicators: consumer attention, the view-through rate of advertising banners and messages, banner placement on a web page,
M.A. Sheynina, I.I. Skorobogatykh
doaj +1 more source
Business Review, 2019 This study examines online advertising engagement as a potential consequence of perceived personalization in online behavioral advertising (OBA) context.
Uzma Noor, Tahira Awan , Muhammad Zahid
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Supply Side Optimisation in Online Display Advertising [PDF]
, 2015 On the Internet there are publishers (the supply side) who provide free contents (e.g., news) and services (e.g., email) to attract users. Publishers get paid by selling ad displaying opportunities (i.e., impressions) to advertisers.
Yuan, S
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