Results 61 to 70 of about 583,886 (291)
Agribusiness, EarlyView.ABSTRACT Sustainability labels can help support consumers select more socially and environmentally friendly options, thereby enhancing returns for conscientious producers and promoting the transition to a more sustainable food system. However, consumer confusion regarding labels' meaning undermines their effectiveness.
Monika Hartmann +4 more
wiley +1 more source
Jurnal Studi Manajemen OrganisasiAbstrak Penelitian ini bertujuan untuk menganalisis pengaruh Online Customer Review, Online Customer Rating dan Online Advertising terhadap keputusan pembelian online di marketplace Shopee, dengan fokus pada pelanggan Online Shop Shopee di Semarang ...
shofiana aprina puteri
doaj +1 more source
Real-time Bidding for Online Advertising: Measurement and Analysis [PDF]
, 2013 The real-time bidding (RTB), aka programmatic buying, has recently become the fastest growing area in online advertising. Instead of bulking buying and inventory-centric buying, RTB mimics stock exchanges and utilises computer algorithms to automatically
Wang, Jun, Yuan, Shuai, Zhao, Xiaoxue
core +2 more sources
Cost-sensitive Learning for Utility Optimization in Online Advertising Auctions
, 2017 One of the most challenging problems in computational advertising is the prediction of click-through and conversion rates for bidding in online advertising auctions.
Chapelle, Olivier +2 more
core +1 more source
Scalable Audience Reach Estimation in Real-time Online Advertising [PDF]
, 2013 Online advertising has been introduced as one of the most efficient methods of advertising throughout the recent years. Yet, advertisers are concerned about the efficiency of their online advertising campaigns and consequently, would like to restrict ...
Dasdan, Ali +3 more
core +1 more source
Online Advertising Fraud [PDF]
Computer, 2019 Fraud is a trust issue. Online fraud is a cybertrust issue. Juniper Research estimated that advertising frauds cost online advertisers USd19 billion worldwide in 2018. A recent survey found that 78% of respondents were concerned about ad fraud and bot traffic.
Nir Kshetri, Jeffrey Voas
openaire +1 more source
Consumer Preferences for Craft Beer: The Interplay of Localness and Advertising Language
Agribusiness, EarlyView.ABSTRACT This study explores the influence of the language of the label, origin of production, and origin of brewing ingredients on Croatian consumers' preferences and willingness to pay for organic craft beer. Employing an online survey and a choice experiment among 223 Croatian alcohol consumers, we find that while there's a willingness to pay a ...
Marija Cerjak +2 more
wiley +1 more source
OFFLINE ADVERTISING VERSUS ONLINE ADVERTISING
Theoretical and Practical Research in the Economic Fields, 2019 The starting point of the article is the following: is the online environment appropriate to the requirements and needs for affirmation and efficiency of advertising considered a concern by itself? How effective is this advertising model? How can we demonstrate the effectiveness of online advertising?
Cristiana Luminiţa BOGDĂNOIU +2 more
openaire +1 more source
Agribusiness, EarlyView.ABSTRACT This study investigates how consumer taste and brand equity perceptions shape the acceptance of plant‐based milk products. Using a blind/informed tasting experiment, we evaluated consumers' willingness to buy (WTB) and taste perception of a plant‐based milk alternative produced by a traditional dairy brand, compared with competing plant‐based ...
Federico Parmiggiani +6 more
wiley +1 more source
Profit Maximization for Online Advertising Demand-Side Platforms
, 2017 We develop an optimization model and corresponding algorithm for the management of a demand-side platform (DSP), whereby the DSP aims to maximize its own profit while acquiring valuable impressions for its advertiser clients.
Grigas, Paul +3 more
core +1 more source