Results 71 to 80 of about 9,784,342 (298)
An economic analysis of online streaming: How the music industry can generate revenues from cloud computing [PDF]
This paper investigates the upcoming business model of online streaming services allowing music consumers either to subscribe to a service which provides free-of-charge access to streaming music and which is funded by advertising, or to pay a monthly ...
Thomes, Tim Paul
core +2 more sources
Children’s Views and Practices Regarding Online Advertising
Nordicom Review, 2013 This article focuses on children’s relationship with online advertising, a topic which is insufficiently researched. Individual interviews (n=20) were conducted with Swedish children to gain insight into their views and practices regarding advertising on
Martínez Carolina +2 more
doaj +1 more source
Standardization and the Effectiveness of Online Advertising [PDF]
Management Science, 2015 The technological transformation and automation of digital content delivery has revolutionized the media industry. Increased reliance on automation has also led to requirements for standardization of content-delivery formats. This paper examines how the memorability of banner advertising changed with the introduction of new standards regularizing its ...
Avi Goldfarb, Catherine E. Tucker
openaire +3 more sources
Agribusiness, EarlyView.ABSTRACT Using survey and discrete choice experiment data, we examined US specialty crop growers' preferences for marketing contract attributes in the context of emerging blockchain‐based technologies and expanding traceability initiatives. Results show that farmers preferred traditional written contracts but might be willing to accept digital ...
Elizabeth Canales +3 more
wiley +1 more source
Jurnal Studi Manajemen OrganisasiAbstrak Penelitian ini bertujuan untuk menganalisis pengaruh Online Customer Review, Online Customer Rating dan Online Advertising terhadap keputusan pembelian online di marketplace Shopee, dengan fokus pada pelanggan Online Shop Shopee di Semarang ...
shofiana aprina puteri
doaj +1 more source
MyAds : a social adaptive system for online advertisement from hypotheses to implementation [PDF]
, 2014 Online advertisement is one of the major incomes for many companies; it has a role in the overall business flow and affects the consumer behavior directly. Unfortunately most users tend to block their ads or ignore them.
Al Qudah, Dana +4 more
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Improving access to new technologies: An experiment with Kenyan input sellers
American Journal of Agricultural Economics, EarlyView.Abstract Agrodealers play a critical role in rural economies, selling essential inputs for agricultural production, stocking new products, and providing farmers with technical advice. However, uncertainty can discourage them from stocking newer, less familiar products, limiting the availability of innovative technologies and leading to market failures ...
Sarah W. Kariuki +6 more
wiley +1 more source
Examining the Impact of Social Media Advertising on Online Shopping Behavior: An Empirical Study on Egyptian Millennials [PDF]
المجلة العلمية للبحوث التجارية - جامعة المنوفيةThis study aims to examine the effect of social media advertising, trust, and electronic word-of-mouth (eWOM) on the online shopping behavior of Egyptian millennials. It also aims to investigate the moderating effect of the demographic characteristics on
Yosra Salah Rezk Abdelrehim +2 more
doaj +1 more source
Firm turnover under asymmetric information: Tanzania's agro‐dealer sector
American Journal of Agricultural Economics, EarlyView.Abstract We study firm turnover (i.e., entry and exit) and its consumer implications in a market characterized by asymmetric information. Using a three‐round census of agro‐dealers in Tanzania's Morogoro Region, we document annual firm entry and exit rates of 33% and 17%, respectively.
Alix Naugler +3 more
wiley +1 more source
, 2008 The advent of keyword advertising has had a tremendous effect on online advertising, Internet marketing, search engines, and Web sites that earn advertising revenue.
Jansen, B.J. +9 more
core +1 more source