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Pengaruh Online Advertising Via Online Behavioural Advertisisng (Oba) Mechanism terhadap Sikap dan Keputusan Pembelian Online (Survei pada Mahasiswa Universitas Brawijaya Angkatan Tahun 2013 yang Pernah Melihat Iklan Online dan Pernah Berbelanja Online) [PDF]
, 2017 This research is intended to know and explain the influence of OBA variables which are targeted advertisement, advertisement characteristics, "AdChoices", cookies, and customer segment profile toward consumer attitudes and purchasing decisions And to ...
Rosalinda, R. M. (Ressy) +1 more
core
Agribusiness, EarlyView.Abstract World markets for quality differentiated agri‐food products are highly competitive, presenting significant challenges for firms aiming to compete effectively. Government agencies and business organizations often implement various export promotion policies to address these challenges.
Nicolás Depetris‐Chauvin +1 more
wiley +1 more source
Ads and Fraud: A Comprehensive Survey of Fraud in Online Advertising
Journal of Cybersecurity and Privacy, 2021 Over the last two decades, we have witnessed a fundamental transformation of the advertising industry, which has been steadily moving away from the traditional advertising mediums, such as television or direct marketing, towards digital-centric and ...
Shadi Sadeghpour, Natalija Vlajic
doaj +1 more source
Privacy regulation and online advertising [PDF]
, 2010 Advertisers use online customer data to target their marketing appeals. This has heightened consumers' privacy concerns, leading governments to pass laws designed to protect consumer privacy by restricting the use of data and by restricting online ...
Aaker D. A. +10 more
core +2 more sources
Agribusiness, EarlyView.Abstract This study examines producer participation choices considering a variety of potential benefits linked to state‐sponsored marketing programs, using a real choice dataset of farmers in Missouri. Multinomial logit models are employed to predict determinants of farmer enrollment in three tiers of the Missouri Grown local food marketing program ...
Lan Tran, Ye Su, Laura McCann
wiley +1 more source
Agribusiness, EarlyView.ABSTRACT Vending is an important sector in the daily lives of many people, and coffee is the most frequently consumed product in the European market. Like many other sectors, vending is responding to the challenge of sustainable development by taking various actions, such as offering increasingly ecologically sound coffee while maintaining/improving ...
Alberto Bertossi +2 more
wiley +1 more source
Pricing average price advertising options when underlying spot market prices are discontinuous [PDF]
, 2018 Advertising options have been recently studied as a special type of guaranteed contracts in online advertising, which are an alternative sales mechanism to real-time auctions.
Chen, Bowei, Kankanhalli, Mohan
core +2 more sources
Agribusiness, EarlyView.ABSTRACT The origin of a product, if associated with good quality, can contribute to building a positive collective reputation, leading to a potential price premium. However, it is conceivable that a producer markets a product by evoking symbols, images, words, and values typical of places other than where it was designed or produced, creating a ...
Annalisa Caloffi +2 more
wiley +1 more source
Children’s Views and Practices Regarding Online Advertising
Nordicom Review, 2013 This article focuses on children’s relationship with online advertising, a topic which is insufficiently researched. Individual interviews (n=20) were conducted with Swedish children to gain insight into their views and practices regarding advertising on
Martínez Carolina +2 more
doaj +1 more source
Online Model Evaluation in a Large-Scale Computational Advertising Platform
, 2015 Online media provides opportunities for marketers through which they can deliver effective brand messages to a wide range of audiences. Advertising technology platforms enable advertisers to reach their target audience by delivering ad impressions to ...
Dasdan, Ali +2 more
core +1 more source