Results 31 to 40 of about 9,784,342 (298)
Dual-Channel Supply Chain Pricing Decisions under Discounted Advertising Value
Systems, 2022 Retailers advertise on different sales channels. When consumers buy online, the effectiveness of advertising is discounted because they cannot feel the product.
Ke Yan +4 more
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Identifying machine learning techniques for classification of target advertising
ICT Express, 2020 There have been numerous applications of artificial intelligence (AI) technologies to online advertising, especially to optimize the reach of target audiences.
Jin-A Choi, Kiho Lim
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Effectiveness of Marketing 4.0 in the World of Online Advertising
MediaTor, 2021 The development of technology has significantly changed the way society lives. In this digitalized world, every activity has been done with the help of technology, including marketing activity.
Alyssa Melita Rahmat
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Media and Communication, 2023 Answering the strong need for insight into how minors can effectively be informed about advertising (e.g., influencer marketing) in online content, we ran an online experiment (N = 623 minors between 8 and 18 years old) testing the effects of two ...
Sophie C. Boerman +2 more
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, 2021 In this research paper, we provide a comprehensive overview of online advertising markets and we analyse the challenges and opportunities concerning digital advertising. We review the degree to which existing and proposed legislation at EU level addresses the identified problems, and identify potential solutions, with reference to experience from EU ...
Fourberg, Niklas +11 more
openaire +3 more sources
REMARKS ABOUT ONLINE ADVERTISING - A QUALITATIVE RESEARCH AMONG ROMANIAN PROFESSIONALS [PDF]
Annals of the University of Oradea: Economic Science, 2015 In the online environment, the users have more control regarding what they want to see and this affects the advertising they are exposed to (due to the profiles created by the websites they have visited).
Acatrinei Carmen
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What is creative to whom and why? Perceptions in advertising agencies [PDF]
, 2003 The authors apply recent advances in creativity theory to discover perceptual differences in the factors of strategy, originality, and artistry among creatives and noncreatives.
Koslow, Scott +2 more
core +1 more source
Romanian Consumers’ Perceptions and Attitudes Toward Online Advertising
Marketing Management Journal, 2009 In recent years the use of the Internet in Romania has grown dramatically. As a transitional economy and a member of the European Union, Romania presents new opportunities for both domestic and international firms.
YING WANG +3 more
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Journal of Medical Internet Research, 2008 Background To improve the overall impact (reach × efficacy) of cessation treatments and to reduce the population prevalence of smoking, innovative strategies are needed that increase consumer demand for and use of cessation treatments.
Graham, Amanda L +3 more
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Lexikos, 2021 E-Module Werbeslogans. A Corpus Informed Lexicographic Ressource of Advertising Slogan Use Outside the Domain of Advertising.The article aims to describe the development of E-Module Werbeslogans, integrated into OWID-Sprichwörterbuch at the Leibniz ...
Janja Polajnar
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