Results 31 to 40 of about 5,919 (259)
, 2021 In this research paper, we provide a comprehensive overview of online advertising markets and we analyse the challenges and opportunities concerning digital advertising. We review the degree to which existing and proposed legislation at EU level addresses the identified problems, and identify potential solutions, with reference to experience from EU ...
Fourberg, Niklas +11 more
openaire +3 more sources
Media and Communication, 2023 Answering the strong need for insight into how minors can effectively be informed about advertising (e.g., influencer marketing) in online content, we ran an online experiment (N = 623 minors between 8 and 18 years old) testing the effects of two ...
Sophie C. Boerman +2 more
doaj +1 more source
Romanian Consumers’ Perceptions and Attitudes Toward Online Advertising
Marketing Management Journal, 2009 In recent years the use of the Internet in Romania has grown dramatically. As a transitional economy and a member of the European Union, Romania presents new opportunities for both domestic and international firms.
YING WANG +3 more
doaj +1 more source
Journal of Medical Internet Research, 2008 Background To improve the overall impact (reach × efficacy) of cessation treatments and to reduce the population prevalence of smoking, innovative strategies are needed that increase consumer demand for and use of cessation treatments.
Graham, Amanda L +3 more
doaj +1 more source
Lexikos, 2021 E-Module Werbeslogans. A Corpus Informed Lexicographic Ressource of Advertising Slogan Use Outside the Domain of Advertising.The article aims to describe the development of E-Module Werbeslogans, integrated into OWID-Sprichwörterbuch at the Leibniz ...
Janja Polajnar
doaj +1 more source
Digital Marketing and Outdoor Advertising in Smart Cities
Smart Cities and Regional Development Journal, 2022 The paper focuses on analyzing the key aspects digital marketing, outdoor advertising and smart cities. It studies the foundations traditional marketing - the establishment of its theoretical framework and its development throughout the years.
Nikola VANGELOV
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Arthritis Care &Research, EarlyView.Objective To explore whether higher body fat and lower lean mass are associated with greater pain and worse patient‐reported physical function in individuals with hip osteoarthritis (OA). A secondary aim was to examine whether pain and patient‐reported physical function differ according to four body composition profiles: high body fat, low lean mass ...
Alexandra Ryan +10 more
wiley +1 more source
Business Review, 2019 This study examines online advertising engagement as a potential consequence of perceived personalization in online behavioral advertising (OBA) context.
Uzma Noor, Tahira Awan , Muhammad Zahid
doaj +1 more source
Polymorph‐Specific Electronic Transduction in WO3 during Molecular Sensing
Advanced Materials, EarlyView.Metal‐oxide polymorphs with similar surface chemistry can nevertheless exhibit distinct sensing properties. In γ‐ and ε‐WO3, analyte adsorption appears comparable; yet, only ε‐WO3 induces a pronounced lattice electronic perturbation that accommodates charge in sub‐conduction band minimum states.
Matteo D'Andria +6 more
wiley +1 more source
Public perceptions of television and online political advertising
Research & PoliticsFor decades, television has dominated political advertising, but that is changing due to the rise of advertising online and on social and digital media.
Travis N. Ridout +3 more
doaj +1 more source