Results 31 to 40 of about 583,886 (291)
Effectiveness of Marketing 4.0 in the World of Online Advertising
MediaTor, 2021 The development of technology has significantly changed the way society lives. In this digitalized world, every activity has been done with the help of technology, including marketing activity.
Alyssa Melita Rahmat
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Media and Communication, 2023 Answering the strong need for insight into how minors can effectively be informed about advertising (e.g., influencer marketing) in online content, we ran an online experiment (N = 623 minors between 8 and 18 years old) testing the effects of two ...
Sophie C. Boerman +2 more
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REMARKS ABOUT ONLINE ADVERTISING - A QUALITATIVE RESEARCH AMONG ROMANIAN PROFESSIONALS [PDF]
Annals of the University of Oradea: Economic Science, 2015 In the online environment, the users have more control regarding what they want to see and this affects the advertising they are exposed to (due to the profiles created by the websites they have visited).
Acatrinei Carmen
doaj
Journal of Medical Internet Research, 2008 Background To improve the overall impact (reach × efficacy) of cessation treatments and to reduce the population prevalence of smoking, innovative strategies are needed that increase consumer demand for and use of cessation treatments.
Graham, Amanda L +3 more
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Lexikos, 2021 E-Module Werbeslogans. A Corpus Informed Lexicographic Ressource of Advertising Slogan Use Outside the Domain of Advertising.The article aims to describe the development of E-Module Werbeslogans, integrated into OWID-Sprichwörterbuch at the Leibniz ...
Janja Polajnar
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Randomized Revenue Monotone Mechanisms for Online Advertising
, 2014 Online advertising is the main source of revenue for many Internet firms. A central component of online advertising is the underlying mechanism that selects and prices the winning ads for a given ad slot.
A.V. Goldberg +7 more
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Business Review, 2019 This study examines online advertising engagement as a potential consequence of perceived personalization in online behavioral advertising (OBA) context.
Uzma Noor, Tahira Awan , Muhammad Zahid
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Digital Marketing and Outdoor Advertising in Smart Cities
Smart Cities and Regional Development Journal, 2022 The paper focuses on analyzing the key aspects digital marketing, outdoor advertising and smart cities. It studies the foundations traditional marketing - the establishment of its theoretical framework and its development throughout the years.
Nikola VANGELOV
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Online revenue model adoption in the media sector: in-depth results from an exploratory study in the Netherlands [PDF]
, 2010 Especially for companies in the media sector such as publishers, the Internet has created new strategic and commercial opportunities. However, many companies in the media sector are struggling with how to adapt their business and revenue model for doing ...
Boerrigter, Thomas +2 more
core +3 more sources
Arthritis Care &Research, EarlyView.Objective To explore whether higher body fat and lower lean mass are associated with greater pain and worse patient‐reported physical function in individuals with hip osteoarthritis (OA). A secondary aim was to examine whether pain and patient‐reported physical function differ according to four body composition profiles: high body fat, low lean mass ...
Alexandra Ryan +10 more
wiley +1 more source