Results 11 to 20 of about 5,919 (259)
Online Advertising Fraud [PDF]
Computer, 2019 Fraud is a trust issue. Online fraud is a cybertrust issue. Juniper Research estimated that advertising frauds cost online advertisers USd19 billion worldwide in 2018. A recent survey found that 78% of respondents were concerned about ad fraud and bot traffic.
Nir Kshetri, Jeffrey M. Voas
openaire +1 more source
Psikodimensia: Kajian Ilmiah Psikologi, 2020 The high number of online shopping transactions and the rapid increase in internet users in Indonesia has encouraged many marketers to advertise their products online.
Felicia Juliana Haloho +1 more
doaj +1 more source
Frontiers in Psychology, 2022 In China, online sales continue to grow against the generally adverse effects of the COVID-19 pandemic on economic development. Although advertisers favor online targeted advertising for its precision, consumers may find it intrusive and avoid it.
Hai Jian Wang +5 more
doaj +1 more source
Multiplicative bidding in online advertising [PDF]
Proceedings of the fifteenth ACM conference on Economics and computation, 2014 25 pages; accepted to EC ...
MohammadHossein Bateni +3 more
openaire +2 more sources
Analisis Variabel yang Mempengaruhi Minat Investasi Berbasis Aplikasi
Jurnal Bisnis dan Manajemen, 2021 This study considers how the direct and indirect impact from variable of advertising attitude, brand awareness, brands attitude to interest in using online investment applications.
Lina Affifatusholihah +1 more
doaj +1 more source
Persuasion strategy in online social advertising [PDF]
Training, Language and Culture, 2018 Advertising is in constant development, and the language of advertising is adapting on an ongoing basis. Linguists all over the world have attempted to classify and analyse speech strategies used to create the most persuasive advertising text.
Ksenia V. Popova
doaj +1 more source
Frequency capping in online advertising [PDF]
Journal of Scheduling, 2014 zbMATH Open Web Interface contents unavailable due to conflicting licenses.
Niv Buchbinder +3 more
openaire +2 more sources
Adaptive Targeting for Online Advertisement [PDF]
, 2015 We consider the problem of adaptive targeting for real-time bidding for internet advertisement. This problem involves making fast decisions on whether to show a given ad to a particular user. For intelligent platforms, these decisions are based on information extracted from big data sets containing records of previous impressions, clicks and subsequent
Andrey Pepelyshev +2 more
openaire +2 more sources
Impact of Online Advertisement on Customer Satisfaction With the Mediating Effect of Brand Knowledge
Frontiers in Psychology, 2022 The purpose of this article is to explain how online advertising affects customer satisfaction through the mediation of brand knowledge. The sample size of this survey is based on 100 participants in the Multan region.
Anas A. Salameh +3 more
doaj +1 more source
PLoS ONE, 2021 The rapid emergence of online targeted political advertising has raised concerns over data privacy and what the government's response should be. This paper tested and confirmed the hypothesis that public attitudes toward stricter regulation of online ...
Katharina Baum +2 more
doaj +1 more source