Results 11 to 20 of about 9,784,342 (298)
, 2011 This chapter explores what makes online advertising different from traditional advertising channels. We argue that online advertising differs from traditional advertising channels in two important ways: measurability and targetability. Measurability is higher because the digital nature of online advertising means that responses to ads can be tracked ...
Avi Goldfarb, Catherine Tucker
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Intermediaries in the Online Advertising Market [PDF]
Marketing Science, 2021 We analyze the ad tech market, investigating an intermediary’s choice to disclose information to advertisers in auctions and publishers’ outsourcing decisions.
D’annunzio, Anna, Russo, Antonio
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Analyzing Online Political Advertisements [PDF]
Findings of the Association for Computational Linguistics: ACL-IJCNLP 2021, 2021 Accepted at ACL Findings ...
Sanchez Villegas, D. +2 more
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Online Advertising and Privacy [PDF]
The RAND Journal of Economics, 2012 An online platform auctions an advertising slot. Several advertisers compete in the auction, and consumers differ in their preferences. Prior to the auction, the platform decides whether to allow advertisers to access information about consumers (disclosure) or not (privacy). Disclosure improves the match between advertisers and consumers but increases
Cornière, Alexandre de, De Nijs, Romain
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Online Advertising Fraud [PDF]
Computer, 2019 Fraud is a trust issue. Online fraud is a cybertrust issue. Juniper Research estimated that advertising frauds cost online advertisers USd19 billion worldwide in 2018. A recent survey found that 78% of respondents were concerned about ad fraud and bot traffic.
Nir Kshetri, Jeffrey M. Voas
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Multiplicative bidding in online advertising [PDF]
Proceedings of the fifteenth ACM conference on Economics and computation, 2014 25 pages; accepted to EC ...
MohammadHossein Bateni +3 more
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Frequency capping in online advertising [PDF]
Journal of Scheduling, 2014 zbMATH Open Web Interface contents unavailable due to conflicting licenses.
Niv Buchbinder +3 more
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Privacy Regulation and Online Advertising [PDF]
Management Science, 2010 Advertisers use online customer data to target their marketing appeals. This has heightened consumers' privacy concerns, leading governments to pass laws designed to protect consumer privacy by restricting the use of data and by restricting online tracking techniques used by websites.
Avi Goldfarb, Catherine Tucker
openaire +4 more sources
Targeted advertising on the handset: Privacy and security challenges [PDF]
, 2011 Online advertising is currently a rich source of revenue for many Internet giants. With the ever-increasing number of smart phones, there is a fertile market for personalised and localised advertising.
Ian Brown +8 more
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Adaptive Targeting for Online Advertisement [PDF]
, 2015 We consider the problem of adaptive targeting for real-time bidding for internet advertisement. This problem involves making fast decisions on whether to show a given ad to a particular user. For intelligent platforms, these decisions are based on information extracted from big data sets containing records of previous impressions, clicks and subsequent
Andrey Pepelyshev +2 more
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