Results 21 to 30 of about 9,784,342 (298)
Spreading the virus : emotional tone of viral advertising and its effect on forwarding intentions and attitudes [PDF]
, 2011 iral advertising has attracted advertisers in recent years, yet little is known about how exactly it works from an information processing perspective. This study extends knowledge by exploring how the emotional tone (pleasant, unpleasant, coactive) of ...
Bolls, Paul, Eckler, Petya
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Jurnal Aplikasi Manajemen, 2020 Online video advertising is one of the most popular types of internet advertisements. The compliance of the website service provider comes from advertising.
Suci Ramadhani +2 more
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PLoS ONE, 2021 The rapid emergence of online targeted political advertising has raised concerns over data privacy and what the government's response should be. This paper tested and confirmed the hypothesis that public attitudes toward stricter regulation of online ...
Katharina Baum +2 more
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PERAN ONLINE ADVERTISING PADA PEMASARAN AXIS [PDF]
, 2020 : In this era of the growth of technology, the internet user is significantly increasing each year. During advertising activities, companies start using internet to advertise their products or services.
Eka Santi, Devita
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The Impact of Consumers’ Dynamic Browsing Modes on the Effect of In-Feed Native Advertising
Frontiers in Psychology, 2022 As an emerging form of online display advertising, in-feed native advertising is increasingly employed in online news feed platforms. While many advertisers have largely embraced this new advertising format, the current research is full of controversy on
Bangming Xiao, Hao Zhang
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A Qualitative Research Regarding the Online Advertising Formats Used by Romanian Companies
Studia Universitatis Vasile Goldis Arad, Seria Stiinte Economice, 2015 The present paper offers an in-depth view about the online advertising formats that are used by Romanian companies or digital advertising agencies. The qualitative research based on semi-structured detailed interviews with 12 professionals, took place in
Acatrinei Carmen
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Is Blockchain Ready to Revolutionize Online Advertising?
IEEE Access, 2018 The 200-billion-dollar per annum online advertising ecosystem has become infested with thousands of intermediaries exploiting user data and advertising budgets. All key stakeholders in the value-chain are infected: advertisers with fraud, publishers with
Matti Antero Parssinen +4 more
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Analele Ştiinţifice ale Universităţii "Al.I. Cuza" din Iaşi. Ştiinţe Juridice, 2021 : Online advertising market is dominated by the advertising giants known as Google and Facebook. They are assigned the largest percentage of the global online advertising revenues.
Aura-Elena Amironesei
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HortTechnology, 2019 As more individuals use the Internet for business and leisure, the opportunities for firms to promote products and services and to communicate with consumers online increases.
Ariana P. Torres +2 more
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Online Advertising Prediction Model Based on Multiple Source Fusion Feature Extraction [PDF]
Jisuanji gongcheng, 2019 Aiming at the problem of advertising Click Through Rate(CTR) prediction on intelligent mobile devices application platform,this paper proposes a novel online advertising business architecture for intelligent mobile devices based on the traditional CTR ...
LIU Ye,LIU Di,WANG Yanwen,FU Zihao,YIN Jian
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