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Is Blockchain Ready to Revolutionize Online Advertising?
IEEE Access, 2018 The 200-billion-dollar per annum online advertising ecosystem has become infested with thousands of intermediaries exploiting user data and advertising budgets. All key stakeholders in the value-chain are infected: advertisers with fraud, publishers with
Matti Antero Parssinen +4 more
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Analele Ştiinţifice ale Universităţii "Al.I. Cuza" din Iaşi. Ştiinţe Juridice, 2021 : Online advertising market is dominated by the advertising giants known as Google and Facebook. They are assigned the largest percentage of the global online advertising revenues.
Aura-Elena Amironesei
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Online Casino Advertising: Testing the Limits of Commercial Speech [PDF]
, 2006 The advent of the Internet has revolutionized the daily lives of everyone by giving increased access to information and consumer transactions, while also adding change and further complexity to the law. Gambling has adapted to the arrival of the Internet
Hall, Andrew
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Online Advertising and Privacy [PDF]
SSRN Electronic Journal, 2012 An online platform auctions an advertising slot. Several advertisers compete in the auction, and consumers differ in their preferences. Prior to the auction, the platform decides whether to allow advertisers to access information about consumers (disclosure) or not (privacy). Disclosure improves the match between advertisers and consumers but increases
Cornière, Alexandre de, De Nijs, Romain
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A Qualitative Research Regarding the Online Advertising Formats Used by Romanian Companies
Studia Universitatis Vasile Goldis Arad, Seria Stiinte Economice, 2015 The present paper offers an in-depth view about the online advertising formats that are used by Romanian companies or digital advertising agencies. The qualitative research based on semi-structured detailed interviews with 12 professionals, took place in
Acatrinei Carmen
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Identifying machine learning techniques for classification of target advertising
ICT Express, 2020 There have been numerous applications of artificial intelligence (AI) technologies to online advertising, especially to optimize the reach of target audiences.
Jin-A Choi, Kiho Lim
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Online Advertising Prediction Model Based on Multiple Source Fusion Feature Extraction [PDF]
Jisuanji gongcheng, 2019 Aiming at the problem of advertising Click Through Rate(CTR) prediction on intelligent mobile devices application platform,this paper proposes a novel online advertising business architecture for intelligent mobile devices based on the traditional CTR ...
LIU Ye,LIU Di,WANG Yanwen,FU Zihao,YIN Jian
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Dual-Channel Supply Chain Pricing Decisions under Discounted Advertising Value
Systems, 2022 Retailers advertise on different sales channels. When consumers buy online, the effectiveness of advertising is discounted because they cannot feel the product.
Ke Yan +4 more
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HortTechnology, 2019 As more individuals use the Internet for business and leisure, the opportunities for firms to promote products and services and to communicate with consumers online increases.
Ariana P. Torres +2 more
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The Influence of Online Advertising on the Consumer Behavior of Smartphone Customers
IJEBD (International Journal of Entrepreneurship and Business Development), 2021 Purpose: The fundamental purpose of the study was to determine which domain of the online advertising significantly influence consumer buying behavior.
Alicia Sulayon, Jocelyn S Emotin
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