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Spatial advertisement in political campaigns
2016This paper characterizes the optimal advertising strategy of candidates in an election campaign, where groups of heterogeneous voters are targeted through media outlets. We discuss its effects on the implemented policy and relate it to the well-documented increase in polarization.
openaire +1 more source
Effect of the first federally funded US antismoking national media campaign
Lancet, The, 2013Kevin C Davis, Rebecca Bunnell
exaly

