Results 301 to 307 of about 29,065 (307)
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Evaluating multimedia advertising campaign effectiveness
Decision Support SystemsPengyuan Wang 0001 +3 more
openaire +1 more source
Dynamic Pricing and Bidding for Display Advertising Campaigns
Manufacturing and Service Operations ManagementNarendra Agrawal +1 more
exaly
Faking or Convincing: Why Do Some Advertising Campaigns Win Creativity Awards?
Business Research, 2014exaly