Results 1 to 10 of about 4,627 (119)
Discourse of advertising [PDF]
, 2020 It is not an overstatement to say that these days we are saturated with advertising. We do not even need to enter a commercial space such as a shopping mall or flick through a glossy magazine where we can reasonably expect some advertising practices taking place; public spaces that traditionally had nothing to do with commercial activities such as ...
openaire +1 more source
An AQUA Advertisement’s Multimodal Discourse Analysis
International Journal of Linguistics, Literature and Translation, 2022 More rapid technological advances made this a very effective medium in communicating and conveying messages to the public. Television, the internet, radio, etc., are mediums that companies frequently use in promoting their products through advertisements. Advertisements have a large influence on making consumers buy the products.
Ruswardiningsih, Dini +1 more
openaire +3 more sources
Laconism in the advertisement discourse
Acta Scientiarum: Language and Culture, 2014 Este trabalho empreende uma investigação sobre a construção de um tipo particular de enunciado que se denomina laconismo. Trata-se de uma forma discursiva determinada por uma modalidade enunciativa que agrega os espaços bélico, religioso e econômico e se caracteriza por ‘dizer muito com poucas palavras’.
openaire +3 more sources
Discourses of nature in advertising [PDF]
Communications, 2002 Studies focused on advertising conducted from the early to mid-1990s suggested a considerable surge in the inclusion of environmental appeals in advertising; i. e., they provided evidence for a 'greening' of marketing to match the increase in media news coverage and public concern about environmental issues that characterized the late 1980s and early ...
openaire +2 more sources
IDEOLOGY AND DISCOURSE IN ADVERTISING
, 2023 Concepts such as compulsory and luxury consumption of classical economic theories do not explain the socio-economic movements of the era. It is not an age of metallurgy, but an age of semiurgy (Stam, 2014) and the alteration value of things in this age is substantially shaped by the symbolic meaning they have.
AYDOĞAN, Doğan, AYDIN, Begüm
openaire +1 more source
The Slogan of the Social Advertising As a Subgenre of the Advertising Discourse
Vestnik Volgogradskogo gosudarstvennogo universiteta. Serija 2. Jazykoznanije, 2016 The article defines the place of PSAs slogan in a variety of genres of advertising discourse: it is considered as a productive subgenre characterized by continuous development, with the simple structure (usually includes one or two speech acts), mixed in the parameter of purpose of communication (combines pragmatic signs of phatic and information ...
openaire +2 more sources
Cohesive Devices In Advertising Discourse
مجلة العلوم الإنسانية, 2014 The present study aims at investigating the cohesive devices used in advertising discourse, more precisely, in audiovisual advertising discourse.In order to examine how cohesion is achieved, ten television commercials in English are selected as the main source of data,and are analyzed within the framework of Halliday and Hasan’smodel of cohesion.The ...
openaire +2 more sources
Advertising text as a discourse
International Journal on Integrated Education, 2019 One of the topical issues of linguistics concerning the understanding of discourse from the point of view of the basic paradigm "text – discourse" is considered. The features of the language and the tasks of advertising texts in the context of discursive parameters (communicative, semiotic, social) are revealed.
Egamberdieva Dilbarq +4 more
openaire +2 more sources
Touring the translation of the advertising discourse
Scientific Bulletin of the Politehnica University of Timişoara Transactions on Modern Languages, 2022 Promotional and advertising texts come in different forms and, nowadays, they represent a considerable amount of material on the translation market. Advertisements, brochures, websites, tourist guides, information campaigns, all these aim to achieve one major goal: that of persuading the reader to buy something, either a product or a service ...
openaire +1 more source
Metaphorics of advertising discourse (based on cosmetics and perfume advertising)
, 2019 Universidad de ...
Chupryakova, Olga +2 more
openaire +2 more sources