Results 11 to 20 of about 6,145 (264)
Intertextuality in advertising discourse
, 2020 Advertising plays a crucial role in consumerist society nowadays as people are manipulated by various means in order to embed in their mind an idea of considering some information and making certain actions with regard to this. Advertising discourse has steadily been one of the foremost linguistic entities that traditionally focus on the interest of ...
Laziuta Nadiia Mykhailivna
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Elements of intertextuality in advertising discourse
, 2022 In this paper we aim at pointing out that intertextuality plays an important part in the advertising discourse, as the most common intertextual practices, such as quotation, allusion, cliché, parody, pastiche, are also the most frequent means of ...
Elena OPRAN
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REPRESENTATION OF THE PHENOMENON “TRUST” IN MEDICAL ADVERTISING DISCOURSE
, 2021 The problem of creating institutional trust in modern Russian society is considered on the example of advertising activities of companies that produce and promote drugs on the consumer market.
Ekaterina V. Shishkina +1 more
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Suggestive-manipulative specificity of ergonymal vocabulary in advertising discourse
, 2022 Статтю присвячено вагомим елементам рекламного дискурсу – ергонімам, товарним знакам і торговельним маркам, зокрема їхньому сугесто-маніпулятивному потенціалу.
Kutuza, Natalia V. +2 more
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Some comments on advertising discourse
, 2023 This article reflects the information about the concept of the advertising text, its formation, and the factors influencing the advertising discourse. In addition, the harmonization of the communicative essence of the text is determined explicitly for ...
Shermatov Akram Abdukhakimovich
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Anthropomorphism in Contemporary Advertising Discourse [PDF]
, 2020 Goal – the main goal of this study is to identify the role and possible ways of using anthropomorphism to improve the effectiveness of advertising.
Ли, Чон Ку +1 more
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Text world creation in advertising discourse
, 2000 This article explores the way in which text worlds are created in advertising discourse by analysing linguistic choices and features of context which are crucial in the determination of specific relations between sender(s) and target audience(s), in ...
Hidalgo Downing, Laura
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Visual artistic means in French advertising discourse [PDF]
, 2021 The article is devoted to the study of the use of artistic means of visualization, namely visual metaphor and personification in the discourse of French social advertising.
Devos, Anastasiia
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“MILITANCY” CONCEPT-SPHERE’S SEMIOLINGUISTIC ACTUALIZATION IN ADVERTISING DISCOURSE
, 2020 The paper focuses on the clusters of signs that support semiosis of belligerency and contribute to actualization of the concept-sphere “Militancy” in creolized advertising texts.
Andrey V. Olyanich, Daria G. Kurenova
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Linguocultural Component “Nature” of Brand Names in Chinese Advertising Discourse
, 2021 Заболотнева Оксана Леонидовна, доцент кафедры теории и практики английского языка, Челябинский государственный университет (Челябинск), zoxl@mail.ru. Циберная Олеся Федоровна, доцент кафедры английского языка, Челябинский государственный университет ...
Zabolotneva, O.L. +3 more
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