Results 261 to 270 of about 6,576,709 (327)
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International Journal of Information Management, 2016
Jieun Lee, I. Hong
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Jieun Lee, I. Hong
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A Practical System for Privacy-Aware Targeted Mobile Advertising Services
IEEE Transactions on Services Computing, 2020With the prosperity of mobile application markets, mobile advertising is becoming an increasingly important economic force. In order to maximize revenue, ads are recommended to be delivered to potentially interested users, which requires user targeting ...
Jinghua Jiang +5 more
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Building a targeted mobile advertising system for location-based services
Decision Support Systems, 2012Kai Li, T. Du
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Journal of Retailing and Consumer Services, 2021
We consider the supply chain in the tourism industry, in which tourists are susceptible to the tourists' green tourism experience when they make purchase decisions for a green tourism product.
Shigui Ma, Yong He, R. Gu
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We consider the supply chain in the tourism industry, in which tourists are susceptible to the tourists' green tourism experience when they make purchase decisions for a green tourism product.
Shigui Ma, Yong He, R. Gu
semanticscholar +1 more source
Journal of business research, 2017
This paper provides a comparative analysis of the perception of advertising services, addressing the intensity of advertising services and the evaluation of advertising quality. Using multidimensional scaling techniques for 505 enterprises in Poland, the
Katarzyna Bachnik +2 more
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This paper provides a comparative analysis of the perception of advertising services, addressing the intensity of advertising services and the evaluation of advertising quality. Using multidimensional scaling techniques for 505 enterprises in Poland, the
Katarzyna Bachnik +2 more
semanticscholar +1 more source
Journal of Retailing and Consumer Services, 2021
As companies increasingly use social media as the platform for promoting their products and services, it is critical for consumers to be receptive to social media advertising (SMA). However, consumers may feel invaded when viewing SMA.
Xingchen Niu, Xuequn Wang, Zilong Liu
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As companies increasingly use social media as the platform for promoting their products and services, it is critical for consumers to be receptive to social media advertising (SMA). However, consumers may feel invaded when viewing SMA.
Xingchen Niu, Xuequn Wang, Zilong Liu
semanticscholar +1 more source
Television & New Media, 2022
Over its first decade Instagram became central to Facebook’s dominance of audience and advertising markets. In this article, we critically examine how marketing and advertising trade press documented the development of advertising and retail on the ...
Nicholas Carah +2 more
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Over its first decade Instagram became central to Facebook’s dominance of audience and advertising markets. In this article, we critically examine how marketing and advertising trade press documented the development of advertising and retail on the ...
Nicholas Carah +2 more
semanticscholar +1 more source
, 2021
Despite a growing body of work on the impact of cultural orientation on consumers’ attitudes and behavior, research investigating the effects of individualism-collectivism in social media advertising remains limited.
Youssef Chetioui +2 more
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Despite a growing body of work on the impact of cultural orientation on consumers’ attitudes and behavior, research investigating the effects of individualism-collectivism in social media advertising remains limited.
Youssef Chetioui +2 more
semanticscholar +1 more source
Journal of Retailing and Consumer Services, 2020
Many major consumer-driven companies have started to use augmented-reality (AR) technology and AR apps to enrich their customers' shopping experiences and engagement with their brands, and to ultimately increase sales.
Shuai Yang, J. Carlson, Sixing Chen
semanticscholar +1 more source
Many major consumer-driven companies have started to use augmented-reality (AR) technology and AR apps to enrich their customers' shopping experiences and engagement with their brands, and to ultimately increase sales.
Shuai Yang, J. Carlson, Sixing Chen
semanticscholar +1 more source