Results 271 to 280 of about 6,576,709 (327)
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The effects of advertising spending on brand loyalty in services
European Journal of Marketing, 2011Hong-Youl Ha +3 more
semanticscholar +3 more sources
Advertising services in the Internet marketplace
Proceedings of the First International Conference on Web Information Systems Engineering, 2000The Internet now makes it possible for people to build complex applications by combining data and processing offered by different information systems (services) available across the network.
Jian Yang
semanticscholar +1 more source
, 2020
Many brands are now working on Instagram to promote, showcase their products and services, and benefit from the potentialities of Influencer Marketing. A detailed investigation of the effects of Instagram influencer advertising on the influencer-related ...
Roberta De Cicco +2 more
semanticscholar +1 more source
Many brands are now working on Instagram to promote, showcase their products and services, and benefit from the potentialities of Influencer Marketing. A detailed investigation of the effects of Instagram influencer advertising on the influencer-related ...
Roberta De Cicco +2 more
semanticscholar +1 more source
Journal of Service Research, 2002
Against the background of the challenge service marketers face in influencing the risk perceptions of potential services buyers, this study attempts to assess the impact three independent variables can have on potential service buyers’risk perceptions, namely, providing general service information, providing price information, and providing a service ...
openaire +1 more source
Against the background of the challenge service marketers face in influencing the risk perceptions of potential services buyers, this study attempts to assess the impact three independent variables can have on potential service buyers’risk perceptions, namely, providing general service information, providing price information, and providing a service ...
openaire +1 more source
Advertising or Freemium: The Impacts of Social Effects and Service Quality on Competing Platforms
IEEE transactions on engineering management, 2020We address the impacts of social effects and service quality on business model decisions through a game-theoretic model. These platforms, which integrate social networking services into their services, adopt either an advertising strategy or a freemium ...
Zhiyong Li, Guofang Nan, Minqiang Li
semanticscholar +1 more source
Public Service Advertising: The Advertising Council
Public Opinion Quarterly, 1948IN THE FALL of 1945 Theodore S. Repplier, Executive Director of the War Advertising Council, contributed an article to this journal in which he described the advent of public service advertising, and suggested that it was here to stay. In the present article, an observer from outside the United States takes a bird'seye view of the Advertising Council's
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Comparative Advertising of Professional Services
Journal of Professional Services Marketing, 1993While a lot has been done to understand the use of comparative advertisement to sell consumer goods such as cars or soaps, we have no knowledge of the effectiveness of comparative advertising of professional services such as health care or legal services.
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Advertising restrictions in professional services
2001There are some 15 OECD countries where advertising professional services is completely or partially restricted. This paper provides economic arguments to support the view that such restrictions are welfare detrimental. In particular, we illustrate the theoretical arguments providing underpinning to the fact that advertising is not expected to decrease ...
Fumagalli, Chiara, Motta, Massimo
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An adaptive algorithm for selecting profitable keywords for search-based advertising services
ACM Conference on Economics and Computation, 2006Paat Rusmevichientong +1 more
semanticscholar +1 more source