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Agribusiness, EarlyView.ABSTRACT Vending is an important sector in the daily lives of many people, and coffee is the most frequently consumed product in the European market. Like many other sectors, vending is responding to the challenge of sustainable development by taking various actions, such as offering increasingly ecologically sound coffee while maintaining/improving ...
Alberto Bertossi +2 more
wiley +1 more source
Medical Services - A Significant Component of the Economic Activity [PDF]
Ovidius University Annals: Economic Sciences Series, 2017 Medical services and their quality represent an important aspect for each individual, for the whole society, and the health of the population is a motor of the economy in the productive sphere.
Mihalache Patricia, Rotariu Ilie
doaj
Problems of Media Literacy Related to Medicines, Medical Products and Services
Технологія і техніка друкарства, 2018 The cases of violation of the legislation on advertising of medical products, medical products, methods of prevention, diagnostics, treatment, rehabilitation were investigated.
Світлана Борисівна Фіялка
doaj +1 more source
Negative Practices of Advertisers between Deception and Misinformation … Influences and Regulations
Journal of Architecture, Art & Humanistic Science, 2020 Advertising plays a vital role in everyday life, introducing new products and services to the public, but some advertisers use the subconscious and unconscious area to control the behavior of the audience invisibly.
Mohamed Mokhtar Mitwaly
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Guest editorial foreword to the special issue on intelligent computation for bioinformatics [PDF]
, 2008 Copyright [2008] IEEE. This material is posted here with permission of the IEEE. Such permission of the IEEE does not in any way imply IEEE endorsement of any of Brunel University's products or services.
Liu, X, Wang, Z
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KnE Social Sciences, 2019 The purpose of this research is to analyze the direct effect of social media marketing, word of mouth, and the effectiveness of advertising on brand awareness and its impact on intention to buy, either directly or indirectly.
S. Maria +3 more
semanticscholar +1 more source
Agribusiness, EarlyView.ABSTRACT Amidst a recent surge in US goat meat imports to meet growing demand, this study contributes to the meat demand literature by examining consumer preferences for goat meat, a relatively healthy and environmentally friendly alternative to other popular meats.
Binod Khanal +2 more
wiley +1 more source
From Free to Fee: Psychological Ownership and Advertising Appeals in Freemium Conversion
IEEE AccessThis study investigates how users’ psychological ownership of digital services influences their responses to different advertising appeals in freemium business models.
Bong-Goon Seo, Do-Hyung Park
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Consumer Anxiety and Assertive Advertisement Preference: The Mediating Effect of Cognitive Fluency
Frontiers in Psychology, 2022 Companies often seek to persuade consumers to buy products or services through assertive advertising, but such advertising is often resisted by consumers.
Jun Wang
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Audience Responses to Gender Stereotypes in Advertising [PDF]
, 2019 Advertising has demonstrated linguistic, contextual, and sexual gender stereotypes since its inception; it seems poised to continue doing so as advertising’s presence in society proliferates.
Genn, Laura
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