Results 71 to 80 of about 6,576,709 (327)

Assessing the Impact of Promotions on Consumer Purchasing Behavior During Crises

open access: yesAgribusiness, EarlyView.
ABSTRACT Understanding how households modify their food expenditure decisions during times of crisis is essential because consumer purchasing behavior frequently changes during these times. This study looks at these behavioral shifts during the COVID‐19 pandemic, concentrating on how price sensitivity and response to sales promotions changed over the ...
Wafa Mehaba, José María Gil
wiley   +1 more source

Covert marketing in films and series [PDF]

open access: yesTrendovi u Poslovanju
Looking at the media, especially television, it is noticeable that marketing and advertising occupy an important segment. Organizations realize the importance of media advertising in order to promote their products and services. And while we are watching
Dimitrijević Ljiljana   +2 more
doaj   +1 more source

Ethics problems of advertising

open access: yesActa Economica, 2021
New competition is not between companies’ products but between their added values in the form of advertising, promotional activities, services, advices, etc.
Раденко Марић
doaj   +2 more sources

Young Men, Help-Seeking, and Mental Health Services: Exploring Barriers and Solutions

open access: yesAmerican Journal of Men's Health, 2018
International research has identified young men as reluctant to seek help for mental health problems. This research explored barriers and solutions to professional help seeking for mental health problems among young men living in the North West of ...
L. Lynch, Maggie Long, A. Moorhead
semanticscholar   +1 more source

Video and Text‐Based Supplemental Health Information and Consumer Willingness to Pay for Nutrient‐Enhanced Eggs

open access: yesAgribusiness, EarlyView.
ABSTRACT Nutritional information is very important in the food choices of consumers. However, when they are too scientific or technical, they have the potential to confuse consumers, resulting in information asymmetry and dissuading them from making beneficial choices.
Edeoba W. Edobor   +3 more
wiley   +1 more source

The Impact of Social Media Marketing on Digital Service Adoption in Educational Institutions: Exploring the Mediating Role of Brand Equity, Trust, and Word-Of-Mouth Advertising

open access: yesTehnički Glasnik
Recently, educational institutions have turned to investing in new technologies to provide digital services to customers as a means of cost control, attracting new customers, and meeting customer expectations.
Hosna Khorsandi   +5 more
doaj   +1 more source

Advertising as a tool to stimulate the sales market of construction company services [PDF]

open access: yesОмский научный вестник: Серия "Общество. История. Современность"
The article studies the role of advertising as a tool to stimulate the market of sales of construction organization services on the example of two large companies: PJSC «PIK C3», LLC «Donstroy».
N. M. Suray, M. A. Vasilenko
doaj   +1 more source

Online advertising: analysis of privacy threats and protection approaches [PDF]

open access: yes, 2016
Online advertising, the pillar of the “free” content on the Web, has revolutionized the marketing business in recent years by creating a myriad of new opportunities for advertisers to reach potential customers.
Estrada, José   +3 more
core   +2 more sources

Food Prices and Inflation Expectations in New Zealand

open access: yesAgribusiness, EarlyView.
ABSTRACT Food prices are conspicuous, and spending on food constitutes a considerable share of household expenditure. In this study, we use partially identified Bayesian structural vector autoregression models to analyze the effects of food price shocks on core inflation and 1‐ and 5‐year inflation expectations in New Zealand.
Puneet Vatsa   +2 more
wiley   +1 more source

Affinity Profiling and Discrimination by Association in Online Behavioural Advertising

open access: yesSocial Science Research Network, 2019
Affinity profiling - grouping people according to their assumed interests rather than solely their personal traits - has become commonplace in the online advertising industry.
Sandra Wachter
semanticscholar   +1 more source

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