Optimizing Monetization Strategies for Generative AI Firms: Implications for Search Engagement
Psychology &Marketing, EarlyView.ABSTRACT As Generative Artificial Intelligence (GenAI) platforms, such as ChatGPT, have transformed digital search querying behavior, mounting operational costs challenge firms to explore alternative monetization strategies beyond traditional subscription models.
Veronica Rosendo‐Rios, Paurav Shukla
wiley +1 more source
Exploring the aesthetic cognition and artistic acceptance of AIGC-generated urban sculptures: A structural equation modeling and visual content analysis approach. [PDF]
PLoS OneFang H +7 more
europepmc +1 more source
Sounds Sweet: Sound Reduplication in Brand Names Enhances Sweet Taste Expectations
Psychology &Marketing, EarlyView.ABSTRACT The association between brand name sounds and taste perception is an emerging area of interest in marketing research. This study aims to demonstrate the role of sound‐evoked cuteness in the expectation of sweet taste. Across seven studies (including two supplementary studies), our findings revealed that sound reduplication in brand names is ...
Kosuke Motoki +2 more
wiley +1 more source
Exploring interactions of thermal, acoustic, and aesthetic environments on thermal experience in parks. [PDF]
Sci RepZhang Y, Uchiyama Y, Sato M.
europepmc +1 more source
Does Early Laser Treatment of Capillary Malformations Lead to More Favorable Outcomes?
The Laryngoscope, EarlyView.
Larkin Harris, Reema Padia
wiley +1 more source
Dynamic Evolution and Transformative Trends in the Consumer Market: A Technology Paradox Perspective
Psychology &Marketing, EarlyView.ABSTRACT The consumer market is defined by tensions arising from the clash between technological advancement and consumer psychology. Current research lacks a unifying framework to explain these contradictions. Addressing this gap, we introduce a conceptual model based on technology paradox theory, which maps the dynamic process from antecedents ...
Chanaka Jayawardhena +3 more
wiley +1 more source
Art as a meaningful environment: an integrative model of aesthetic engagement and interpretation. [PDF]
Front PsycholDolese MJ.
europepmc +1 more source
The element of surprise distinguishes beauty from pleasure and interest in visuo-tactile perception of art. [PDF]
Sci RepPistolas E, Sayın E, Wagemans J.
europepmc +1 more source
From uniform to belonging: how fashion imagery of school uniforms shapes students' psychological capital via social identification. [PDF]
Front PsycholDi Y, Liu L, Zhang Y.
europepmc +1 more source
Nonsurgical Aesthetic Treatment of the Face and Neck in GLP-1 Receptor Agonist Weight Loss Patients: Experience-Based Considerations. [PDF]
Aesthet Surg J Open ForumMoradi A +4 more
europepmc +1 more source