Results 131 to 140 of about 3,037 (230)

Consumer Behavior Analysis in Digital Marketing Using AI and Big Data Analytics: A Narrative Review and Methodological Taxonomy

open access: yesWIREs Data Mining and Knowledge Discovery, Volume 16, Issue 3, September 2026.
AI and Big Data in Consumer Behavior Analysis. ABSTRACT The rapid expansion of digital consumer data has challenged traditional approaches to understanding behavior in digital marketing. Existing reviews often focus on individual methods and give limited guidance on how analytical techniques compare or how they should be selected for specific marketing
Leonidas Theodorakopoulos   +1 more
wiley   +1 more source

Familiarity Breeds Contempt, But Only for Her? Consumer Reactions to CEO Crisis Public Apologies

open access: yesJournal of Contingencies and Crisis Management, Volume 34, Issue 3, September 2026.
ABSTRACT Organizational crises place exceptional demands on leaders, yet external evaluations of crisis responses are shaped by both individual and organizational factors. Therefore, the purpose of this study is to examine how gendered expectations within organizations might shape evaluations of CEO crisis effectiveness in real‑world contexts.
Rebecca R. Langdon   +2 more
wiley   +1 more source

Catch Me If You Can: The Dynamic Nature of Bias in Machine Learning Applications

open access: yesInformation Systems Journal, Volume 36, Issue 5, Page 710-742, September 2026.
ABSTRACT Bias in machine learning (ML) applications represents systematic differences between expected and actual values of the predicted outputs, such that certain individuals or groups are systematically and disproportionately (dis)advantaged. This paper investigates the dynamic nature of bias in ML applications.
Monideepa Tarafdar, Irina Rets, Yang Hu
wiley   +1 more source

Characteristics of In-Flight Medical Emergencies on a Commercial Airline in Mainland China: Retrospective Study. [PDF]

open access: yesJMIR Public Health Surveill
Shi R   +10 more
europepmc   +1 more source

When Greenwashing Exploits Consumer Heuristics: Information Overload, Bounded Rationality, and Implications for Consumer Protection

open access: yesJournal of Consumer Affairs, Volume 60, Issue 3, Fall 2026.
ABSTRACT Greenwashing persists not only because firms are motivated to inflate their sustainability claims but also because consumers, limited by bounded rationality, depend on heuristics when overwhelmed with information. This conceptual article uses behavioral economics to connect specific types of greenwashing and greenhushing to affect ...
Luca Lancini
wiley   +1 more source

Spiritual leadership and service performance among Chinese flight attendants: The mediating effects of meaningful work and work engagement. [PDF]

open access: yesPLoS One
Du L   +13 more
europepmc   +1 more source

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